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The Big Book of B2B Experimentation

The role of experimentation in leading B2B companies' CX journeys

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When it comes to personalizing and optimizing your digital experiences (DX), it can be challenging to figure out what is working when numerous variables are affecting your results. 

Discover how a robust experimentation platform can help you isolate critical variables and test data-driven hypotheses––allowing you to refine your DX for better results more efficiently. 

Read this ebook to learn how some of the world’s leading B2B companies are utilizing experimentation to deliver exceptional customer experiences.     

This ebook includes: 

  • An introduction to experimentation  
  • Case studies demonstrating how B2B organizations utilized experimentation  
  • The key results of various experiments on bundling products, gating free trials, overhauling customer experiences and more 
  • A brief explanation of Optimizely’s digital experience platform (DXP)