In this masterclass* with Felix Glahn, Senior Product Marketing Manager, you’ll learn why owned channels are more important than ever in the age of AI-driven search. As traditional website traffic declines, discover how to re-engage customers, maximize lifetime value, and transform one-time buyers into loyal fans.
*Video Source: © Koelnmesse
In this Masterclass you will learn:
- Why AI is reshaping search behavior and what that means for your traffic
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How to fully leverage owned channels to re-engage customers
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Practical tactics to increase customer lifetime value
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Ways to turn one-time buyers into loyal fans
