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What's new in Optimizely Opal

Check out what we released, including:

Smarter agents (and easier building)

  • Limitless 1:1 Personalization
    Create infinite personalized landing pages for specific personas and individual buyers — your marketing finally moves at the speed of your audience.
  • Agent Builder & Skill Builder (beta)
    Build and refine your agents and skills directly from Chat — no separate tool, no context switching.
  • Quality Tab for Specialized Agents
    Full visibility into agent performance with custom evaluation criteria and an execution guardrail that learns agent patterns, flags deviations, and auto-terminates rogue runs — protecting both credits and quality.

UX delights

New, ready-to-use agents

  • Experiment Program Health Review (Experimentation customers only)
    Generates a dashboard that summarizes your experimentation program for any chosen timeframe — know exactly where you stand.
  • Experiment Value Estimator (Experimentation customers only)
    Generates a report with the projected annualized impact of rolling out a winning experiment — make the business case in minutes.
  • Experiment Backlog Prioritization (most useful for Experimentation customers)
    Ranks your experimentation backlog so you always know what to test next — no more debating priorities.
  • Standard Audience Builder (ODP customers only)
    Builds and troubleshoots standard ODP audiences through natural language — no query builder required.
  • Real-time Audience Builder (ODP customers only)
    Troubleshoot and create real-time segments with an updated, more powerful version of the Real-time Inspection Agent.

Connective tools & remote MCPs

  • New out-of-the-box tools: Your agents can now send messages, create meetings, and draft emails directly in the tools your team already lives in.
  • Remote MCPs: Pull in data from the rest of your tech stack.
    • GitHub
    • Gamma
    • Optimizely CMS SaaS MCP Server (CMS customers only)
      Connects AI coding tools directly to your CMS context — generate components, model content types, and configure live preview workflows without leaving your AI-assisted environment.

Want to become an Opal expert? Register now for Opal U!