This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.
Tapestry
Optimizely Analytics For Experimentation
Driving business impact through experimentation and analytics
Most analytics tools force a choice between experimentation and deep analytics. They lock your data into silos, making complex analysis impossible. Optimizely Analytics connects user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth.
You want to get to the results faster, but your analytics setup isn't making it easier.
Data bottlenecks are killing your decisions:
Your experiment results and business metrics live in separate systems.
You can't connect experiments to core business outcomes like revenue or churn.
Your analysts are stuck on reporting, delaying critical projects.
You consistently find discrepancies across systems that erode confidence.
Unlock business insights, not just data
A single analytics platform on your source of truth
We don't just track data; we help you answer your toughest business questions. So, you can use your existing warehouse to build any calculation on top of your full dataset.
This is how Cox Automotive cut experiment analysis from weeks to minutes and saw a 27% increase in their program health score from Q1 to Q2.
What our customers are saying...
We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.
Chewy
This is the holy grail of visualization that a lot of analytics tools don't have. This will save a lot of operation time from my analytics team.
Cox Automotive
Utforsk mulighetene som ligger i våre lagertilpassede analyser
Det som skiller oss ut
Single self-service analytics for faster decisions
Works with Snowflake, Databricks, Google BigQuery, and Amazon Redshift.
- No queues, no compromises: Empower marketing, product, and growth teams to self-serve complex analysis on warehouse-derived metrics.
- Visualize user journeys: See cross-channel impact through a full journey view.
- Reduce dependencies: Combine product analytics with CRM data without coding or SQL.
Stronger impact by tying experiments to revenue, churn, and retention
Drive business impact by building scalable experimentation programs.
- Flexible drill-down: Automatically includes Days Run, Total Visitors, and Page Targeted alongside performance metrics.
- Analyze without duplication: Support advanced metric types like ratio and percentile metrics.
- Global holdout: Measure cumulative program impact by withholding a percentage of your audience from testing.
Secure data with privacy, security, and compliance at the core
Zero data duplication, infinite analysis possibilities.
- Utilize all events & metrics: Even those not tracked in main tools, eliminating discrepancies.
- Custom calculations: Build any calculation on your full dataset with the flexibility to sum, average, and aggregate.
- Complete cross-channel data: Utilize events and metrics that aren't tracked in Optimizely as a part of your experimentation analysis.
AI to scale your program
Let Opal help you dig into results so you can take data-guided actions.
- Chat with your data: Ask questions in plain language and get instant answers.
- Smart Summaries: Get configuration guidance and business context explanations for results and visualizations.
- Exploration summary: Click to get instant business-context explanations of any visualization.
Why you need a single source of truth...
While others add AI to broken analytics, we built the foundation first. Pioneering experimentation with best-in-class warehouse-native architecture, we're embedding AI on top.
The result? Easy, trustworthy, and intelligent analytics.
| Generic analytics | Optimizely Analytics | |
|
Architecture | "What do you want to track?" Then duplicate your data | "What questions do you need answered?" Use your existing warehouse |
| Analysis | Complex cross-analysis is impossible | Build any calculation on your full dataset |
| Team impact | Analysts become query bottlenecks | Release your geniuses from the queue |
| Trust | Discrepancies create uncertainty | Single source of truth, trustworthy results |
| True cost | Data pipelines + tool costs + engineering time | Warehouse-native, no duplication required |
All the features you need to get to insights faster
- Data warehouse connectors: Seamlessly integrate with your existing data.
- Data modelling & metrics: Define and manage your key business metrics.
- Exploration templates: Jumpstart your analysis with pre-built frameworks.
- Experiment results & statistical models: Robust tools for deep dive analysis.
- Opal AI: Chat with your data for instant answers and insights.
- Dashboards & alerts: Monitor performance and get notified of critical changes.
- Collaboration & access control: Secure, role-based access for your entire team.
How customers use Optimizely Analytics to drive impact
Building QBR dashboards with complex ROI calculations
Self-service sales quota analysis with accessible account, user, product, and revenue data
Scaling analytics to billions of events daily with warehouse-native architecture
Digital-to-physical funnel analysis across properties and dealerships
Learn more about Optimizely Analytics
- AI analytics: Augment human capabilities, unblock business teams, and free up analytics experts.
- Tapestry's Test and Learn success story: See how Tapestry is using warehouse-native analytics to accelerate decision-making
- Introduction to experimentation analytics: Complete guide to connecting experimentation results with business outcomes.
Unlock your data's potential
Connect experiments to core business metrics via your data warehouse.