Experimentation Analytics

Driving business impact through experimentation and analytics

Most analytics tools force a choice between experimentation and deep analytics. They lock your data into silos, making complex analysis impossible. Optimizely Analytics connects user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth.

Kom i gang

You want to get to the results faster, but your analytics setup isn't making it easier.

Data bottlenecks are killing your decisions:

Your experiment results and business metrics live in separate systems.

You can't connect experiments to core business outcomes like revenue or churn.

Your analysts are stuck on reporting, delaying critical projects.

You consistently find discrepancies across systems that erode confidence.

Unlock business insights, not just data

A single analytics platform on your source of truth

We don't just track data; we help you answer your toughest business questions. So, you can use your existing warehouse to build any calculation on top of your full dataset.

What our customers are saying...

This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.

Tapestry

We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.

Chewy

This is the holy grail of visualization that a lot of analytics tools don't have. This will save a lot of operation time from my analytics team.

Cox Automotive

Utforsk mulighetene som ligger i våre lagertilpassede analyser

Det som skiller oss ut

Single self-service analytics for faster decisions

Works with Snowflake, Databricks, Google BigQuery, and Amazon Redshift.

No queues, no compromises: Empower marketing, product, and growth teams to self-serve complex analysis on warehouse-derived metrics.
Visualize user journeys: See cross-channel impact through a full journey view.
Reduce dependencies: Combine product analytics with CRM data without coding or SQL.

Stronger impact by tying experiments to revenue, churn, and retention

Drive business impact by building scalable experimentation programs.

Flexible drill-down: Automatically includes Days Run, Total Visitors, and Page Targeted alongside performance metrics.
Analyze without duplication: Support advanced metric types like ratio and percentile metrics.
Global holdout: Measure cumulative program impact by withholding a percentage of your audience from testing.

Secure data with privacy, security, and compliance at the core

Zero data duplication, infinite analysis possibilities.

Utilize all events & metrics: Even those not tracked in main tools, eliminating discrepancies.
Custom calculations: Build any calculation on your full dataset with the flexibility to sum, average, and aggregate.
Complete cross-channel data: Utilize events and metrics that aren't tracked in Optimizely as a part of your experimentation analysis.

AI to scale your program

Let Opal help you dig into results so you can take data-guided actions.

Chat with your data: Ask questions in plain language and get instant answers.
Smart Summaries: Get configuration guidance and business context explanations for results and visualizations.
Exploration summary: Click to get instant business-context explanations of any visualization.

Why you need a single source of truth...

While others add AI to broken analytics, we built the foundation first. Pioneering experimentation with best-in-class warehouse-native architecture, we're embedding AI on top.

The result? Easy, trustworthy, and intelligent analytics.

	Generic analytics	Optimizely Analytics
Architecture	"What do you want to track?" Then duplicate your data	"What questions do you need answered?" Use your existing warehouse
Analysis	Complex cross-analysis is impossible	Build any calculation on your full dataset
Team impact	Analysts become query bottlenecks	Release your geniuses from the queue
Trust	Discrepancies create uncertainty	Single source of truth, trustworthy results
True cost	Data pipelines + tool costs + engineering time	Warehouse-native, no duplication required

All the features you need to get to insights faster

Data warehouse connectors: Seamlessly integrate with your existing data.
Data modelling & metrics: Define and manage your key business metrics.
Exploration templates: Jumpstart your analysis with pre-built frameworks.
Experiment results & statistical models: Robust tools for deep dive analysis.
Opal AI: Chat with your data for instant answers and insights.
Dashboards & alerts: Monitor performance and get notified of critical changes.
Collaboration & access control: Secure, role-based access for your entire team.

How customers use Optimizely Analytics to drive impact

Building QBR dashboards with complex ROI calculations

Self-service sales quota analysis with accessible account, user, product, and revenue data

Scaling analytics to billions of events daily with warehouse-native architecture

Digital-to-physical funnel analysis across properties and dealerships

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