Analyse
Full fleksibilitet for integrering av de fleste tredjeparts analyseplattformer og sporing av eksperiment- og flagghendelser i eksisterende...
Eksperimentering med funksjoner
Lever nye opplevelser med mer kontroll og gjennomslagskraft
Innovere hele produktlivssyklusen med utgivelser av høyere kvalitet, sikrere tester og raskere validering av funksjoner.
Revolusjoner produktleveransen din
Ta kontroll over prosessen og lever funksjoner som brukerne vil elske, med vårt førsteklasses verktøy for funksjonseksperimentering og funksjonsstyring
Experiment across your entire stack
Test anywhere—frontend, backend, mobile, or edge—with flexible SDKs, Edge Workers, and a microservice agent built for low-latency performance at scale.
- Support experiments across every digital channel.
- Deploy SDKs in your preferred languages or use our agent to fetch decisions via REST API.
- Ensure consistent experiences across every environment.
- Adapt seamlessly to modern architectures and delivery pipelines.
Built-in Stats Engine
Trust results with statistically rigorous methods designed to minimize false positives and speed up decision-making.
- Get accurate results with false discovery rate control and outlier smoothing.
- Avoid p-hacking and misleading metrics.
- Use our sample size calculator to plan for reliable outcomes.
- Make smarter decisions with results you can trust.
Feature control with flexibility
Control who sees new features—no code changes or redeploys required. Easily deliver the right experience to the right users at the right time.
- Roll out features safely by percentage, audience segment, or user ID.
- Manage flags at scale from a centralized dashboard.
- Instantly pause or roll back features if risks are detected.
- Personalize experiences through targeted flag variations.
AI-powered optimization and personalization
Accelerate results and reduce manual effort with machine learning that dynamically improves performance and lays the groundwork for 1:1 personalization.
- Automatically direct traffic to top-performing variations using multi-armed bandits (MABs).
- Improve outcomes in real time without needing to monitor tests manually.
- Reduce opportunity cost and speed up experimentation at scale.
- Deliver 1:1 personalization at scale with contextual bandits—coming soon to FX.
Discover the benefits
Optimaliser overalt
Eksperimenter på tvers av hele stakken - innhold, algoritmer, nett, apper og OTT - for å skape effektfulle kundeopplevelser.
Hyperpersonalisert
Forbedre personaliseringsarbeidet ditt med målrettede, raske og nøyaktige tester.
Målrettede utrullinger
Kontroller hvilke målgrupper som ser en variant av en funksjon med funksjonsflagg og målrettede utrullinger. Bruk Advanced Audience Targeting til å utnytte eksisterende kundedata.
Koble distribusjon fra lansering
Lette presset på ingeniørene med sofistikerte verktøy for funksjonsadministrasjon. Skyv koden hvor som helst, og kjør deretter utgivelsen via brukergrensesnittet.
Optimizely named a 6x Leader in Digital Experience Platforms (DXP)
Did you know that Optimizely was named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms? For the sixth year in a row, Optimizely was recognized for its Ability to Execute and Completeness of Vision powered in part by its robust feature experimentation capabilities that help teams deliver safer, smarter digital experiences.
Access the complimentary report
*Gartner, Magic Quadrant for Digital Experience Platforms, Jeffrey L. Cohen, et al., 5 March 2025. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely.
We can now get an early signal from the Optimizely Results dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on.
John Cline, Engineering Lead, Growth & Member Experience
Blue Apron
It's a great to test the customer behavior on new user interfaces and beta features.
Ray Law (on TrustRadius)
Applications Engineer, Starbucks
We are using Optimizely Feature Experimentation (FE) across all of our live eCommerce websites and we are actively using it across core experiences to test, analyse, experiment as well as activate features and control them on the spot through the various entities.
Dimos Papadopoulos (on TrustRadius)
Senior Product Manager, ATG Entertainment
We use Optimizely Feature Experimentation to do many different experiments within the organization. We also use it as a tool to slowly roll out new features. The experiments for my team are usually multiple variations of an upsell banner or testing a banner or feature on/off so that we can measure the revenue impact and extrapolate the results out for the course of the year.
Mitchell Berger
Senior Software Engineer, Alaska Airlines
Ressurser for utviklere
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Utforsk mulighetene
Gjør et dypdykk i de mange mulighetene for eksperimentering og funksjonsadministrasjon i Feature Experimentation.
Samarbeid
- Tilpasset konfigurasjon
- Samarbeid om eksperimenter
Eksperiment
- Optimizely statistikkmotor
- Eksperimentering på tvers av kanaler
- Dataverktøy
- SDK-er uten ventetid
- Analyse
Personlig tilpasning
- Atferdsmålretting og segmentering
- Avansert målgruppemålretting
- CDP-tilkobling
Utgivelse
- Progressiv levering
- Målrettede utrullinger
- Personlig tilpasning av funksjoner
- Planlegging av flagg
- Flere funksjoner per flagg