Darren Chait
Head of Growth Marketing, Calendly
Personalisering
Møt den fremste personaliseringsløsningen for markedsførere, som er spesialutviklet for å hjelpe deg med å bygge, skalere og forbedre hyperrelevante opplevelser i sanntid.
Kom i gangDet som skiller oss ut
Ideate with your team and plan your program from one centralized place.
Create targeted experiences that drive conversions and engagement.
Put high-performing experiences in front of the right people, at the right time.
Use industry-leading reporting and stats to measure ROI and gain valuable insights.
Øk konverteringen og senk CAC ved å vise folk akkurat det de ønsker å se.
enn alle andre. Lever flimmerfrie opplevelser med hastigheter som bare er mulig med Optimizelys teknologi.
Mål avkastningen på personalisering med de nøkkeltallene som betyr mest for virksomheten din.
Lanser flere opplevelser raskere med fleksible arbeidsflyter og markedsføringsvennlige verktøy.
Slutt å gjette hva som vil konvertere, og la kundenes engasjement styre beslutningene.
Bygg mer meningsfulle kunderelasjoner med 1:1-opplevelser som holder dem engasjert.
Koble Optimizely til favorittverktøyene dine, inkludert Google Ads, Google Analytics, Amplitude, HotJar, Quantum Metric og mange flere.
Skap personlige opplevelser raskere med designelementer som bakgrunnsbilder, dynamiske bannere og mye mer.
Optimizelys forhåndsbygde kampanjeoppskrifter bygger på bransjens beste praksis for å hjelpe deg med å engasjere kunder og øke konverteringen.
Darren Chait
Head of Growth Marketing, Calendly
Brett Wilson
CIO, Australian Red Cross
Optimizely Personalization is a premier solution designed to help marketers create, deliver, and refine real-time, hyper-relevant customer experiences across all digital touchpoints. It empowers you to deliver targeted messaging, personalized offers, and recommend the most relevant content to each user, fostering deeper engagement and driving conversions by showing people exactly what they want to see.
Optimizely delivers proven ROI by giving your team the agility to confidently launch personalized campaigns within days, not months. This is powered by our unique integration of a world-class A/B testing engine with true real-time personalization, a significant advantage over slow, complex enterprise suites.
Optimizely Personalization directly contributes to increased revenue and customer loyalty by optimizing every customer interaction. By delivering highly relevant experiences, businesses can significantly increase conversion rates, lower customer acquisition costs (CAC), and build stronger relationships with their audience. This leads to higher customer lifetime value and fosters brand loyalty, as customers feel understood and valued.
You can create a wide range of experiences to guide customers through their journey. This includes delivering targeted messaging, personalizing offers and promotions, recommending the most relevant content or products, and running continuous tests to learn what resonates best with your audience and drives revenue.
Yes. Optimizely allows you to connect first- and third-party data to build precision-targeted audiences. Our AI can automatically create real-time segments based on a visitor's on-site behavior, allowing you to deliver 1:1 experiences for every user, whether they are known or anonymous.
Optimizely is built to scale performance. We use a flicker-free engine and deliver experiences from the edge, which means personalized content is delivered instantly without impacting your site speed or Core Web Vitals. This ensures a seamless, fast journey for every customer.
AI is deeply integrated into Optimizely Personalization, with Optimizely Opal playing a crucial role in accelerating results and reducing manual effort. AI-powered optimization, such as multi-armed bandits (MABs), automatically directs traffic to top-performing personalized variations in real-time, continuously improving outcomes without constant manual monitoring. Looking ahead, contextual bandits will enable true 1:1 personalization at scale, ensuring every interaction is uniquely tailored based on real-time context and behavior.
Optimizely Personalization offers advanced capabilities to deliver highly targeted and dynamic experiences:
Optimizely Personalization is a core component of the Optimizely Digital Experience Platform (DXP), designed for seamless integration across the ecosystem. It leverages Optimizely Data Platform (ODP) for a unified, real-time view of customer data to build precise audience segments. It integrates with Optimizely CMS to deliver personalized content, and works alongside Optimizely Web Experimentation and Feature Experimentation to test and optimize personalized experiences across both front-end and back-end. This integrated approach ensures a cohesive and powerful strategy for delivering relevant experiences across your entire digital presence.
Optimizely Personalization's superpower is its ability to build, scale, and continuously refine real-time, hyper-relevant customer experiences that drive measurable business impact and foster deep brand loyalty. It moves beyond generic targeting to deliver true 1:1 experiences, powered by AI and validated through rigorous experimentation. By seamlessly integrating with your data, content, and experimentation strategies, it ensures that every customer interaction is not just unique, but also proven to be the most effective, transforming casual visitors into loyal advocates.