Google AnalyticsPublisher: Google Category: Analytics & customer intelligence Compatibility: Customized CommerceContent Management System
Google Analytics for Optimizely is an enterprise-class solution within the Optimizely dashboard providing rich insights into website traffic and marketing effectiveness.
Google Analytics for Optimizely is designed so that the most relevant results from Google Analytics are presented in a useful, contextual manner within the content creation process. Marketers can see real-time analytics on the page being worked on, and be able to use this information to optimize it instantly.
5 ways Optimizely and Google Analytics are better together
Improved Data Collection: By integrating Optimizely with Google Analytics, businesses can track and analyze website visitor data in real-time, which can help to identify areas for improvement and optimize the user experience.
- Advanced Segmentation: Optimizely and Google Analytics can be used together to segment website visitors by various criteria, such as demographics, behavior, and location. This can help businesses to better understand their target audience and tailor their optimization efforts to specific segments.
- Enhanced A/B Testing: Optimizely's A/B testing capabilities can be combined with Google Analytics' data collection and analysis tools to provide a more comprehensive view of website performance. This can help businesses to make more informed decisions about which changes to make to their website to improve conversions and engagement.
- Increased Automation: By integrating Optimizely with Google Analytics, businesses can automate the process of collecting, analyzing, and acting on website data, which can save time and resources.
- Improved ROI: By using Optimizely and Google Analytics together, businesses can optimize their website more effectively, which can lead to increased conversions and engagement, and ultimately improved ROI.