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Product experimentation guide

Ship features faster

This guide breaks down the entire product development process: how to identify and prove the best ideas, prioritize key features, and deliver without risks.

Learn everything you need to know about introducing experimentation early and how to do it the right way for your team.

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Picked just for you

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Test your knowledge

Crafting exceptional customer experiences

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The power of experimentation

The Salesforce team is running more tests than ever before thanks to Optimizely. Learn how they're going beyond simple AB tests to answer more complex questions.

Global headwear manufacturer New Era selected Optimizely’s digital commerce and personalization solution to create a new site for 40 markets.

Learn how Shell empowers its teams to be more agile, drive marketing transformation and scale and support business demand with Optimizely

Learn how quip harnesses Optimizely's experimentation tools to drive internal culture and customer satisfaction

Learn how JW Player's switch from Monday.com to Optimizely's CMP transformed their organization!

The best of Opticon 2023

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Seize the Moment: The Opportunity for Digital Leaders

Informative, empowering, cutting-edge content from our Executive Leadership team and customers including Zoom, Tapestry and Schwab. Unlock all sessions

From San Diego's main stage

Hot off the press

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What's new at Optimizely

New “Evolution of Experimentation” study from the world’s largest digital laboratory reveals the number of companies experimenting is up in the last five years.

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