ESG at Optimizely

A better future isn’t optional. It’s optimized.

At Optimizely, we believe better is always possible—and always worth the work. We’re showing up for the future with bold ideas, clear goals, and a commitment to doing good on purpose. From climate action to inclusive workplaces to ethical governance, we’re building more than software. We’re building a more sustainable tomorrow.

Our values

We believe that true innovation isn’t just about optimizing digital experiences—it’s about optimizing for a better, more sustainable future. Our commitment to Environmental, Social, and Governance (ESG) principles is rooted in the same bold thinking that drives our business. We take ownership of the challenges ahead, work together to create lasting impact, and embrace diversity and inclusion as essential drivers of progress. By holding ourselves to high standards and continuously improving, we are not only building better solutions for our customers but also a better world for future generations.

Environmental

Less footprint, more action.

We're minimizing our environmental impact with practical, scalable changes like proactive carbon reduction and sustainable procurement. That means:

  • Teaming up with cloud providers for emissions transparency
  • Optimizing our software for lower energy consumption
  • Promoting responsible usage to minimize our collective impact
  • Making thoughtful choices about how we travel, meet, and work

We know emissions accounting in tech is a moving target, so we're committed to better transparency. As we refine our data and strengthen partnerships, we'll explore setting absolute reduction targets.

Our pledge

We’re committed to net-zero Scope 1 and Scope 2 emissions through 2030, and are actively working to measure and reduce our Scope 3 emissions from a 2024 baseline.

Since 99.9% of our greenhouse gas (GHG) emissions fall into that bucket (mostly from our supply chain), we’re focused on an intensity-based emissions reduction target. This helps us track our impact relative to business growth and market shifts, providing a sharper view of our operational efficiency.

Our goal? Cut Scope 3 emissions by 30% per $1,000 in revenue by 2030, starting from a 2024 baseline.

Social

The power of people

Innovation thrives when people do. That’s why we’re serious about building a workplace where everyone belongs, grows, and thrives. We champion fair and safe working conditions and invest in our people through continuous learning, mentorship, and advancement opportunities. Open communication and collaboration are key to creating a more responsible, forward-thinking Optimizely.

  • 23% of women are in tech roles
  • 40% female leadership in the C-suite
  • 43% of senior leadership is female (ELT +1)
  • 46% of employees receive higher training and mentorship supported by the business
  • 88% of employees participated in the share your voice survey
  • 99% of employees completed the latest cycle of success conversations & performance reviews
  • 100% of full-time employee healthcare cover and resources

Survey category

2024

Favorability

2023

Favorability

Industry standard

My manager

88%

89%

83%

Equity and inclusion

82%

83%

81%

My wellbeing

77%

78%

78%

My experience

73%

71%

74%

Executive leadership

78%

71%

76%

Overall score

8/10

7/10

 

Governance

Strong ethics, smart oversight.

Governance isn’t a checkbox—it's the foundation of our commitment. Our structure proactively identifies risks and opportunities to keep integrity and accountability at every level. We run a tight ship with strong board oversight to make sure system performance is well monitored and key controls are implemented.

As part of our commitment to security and operational excellence, we have successful implemented a SOC2 Type II program, ISO27001 and other frameworks and standards, see our Trust Center for more information.

Security, trust, and transparency are non-negotiables for us. Our strict anti-corruption policies reinforce our zero-tolerance approach to unethical behavior.

Strong governance builds strong businesses—and ultimately, stronger outcomes for our customers, employees, and communities.

Contact the team

Have questions, ideas, or want to know more about our sustainability journey? Reach out at sustainability@optimizely.com

For more details, view our Corporate Social Responsibility (CSR) Policy as well as our Diversity & Inclusion program at Optimizely.