For years, content management systems have helped teams create, organize, and publish digital experiences. They have made the work easier, but the operating model has stayed largely the same.
When we started Blend, I don't think we ever pictured having employees. It was just us founders, and between design, development, sales, and billing, we figured we could do it all ourselves.
The more the funnel automates, the more a real room matters. Tara Corey on reimagining B2B events around spectacle, salon, and signal at Opticon NYC.
Five dispatches from Opticon NYC: Seth Godin's uncomfortable obvious, 154,000 experiments, AI that needs to be lazier, and what Alicia Tillman left in the room.
We just wrapped Opticon. Three trails, twelve announcements, one very long day in a camp hat I had no business wearing.
Personalization cannot scale if every experience has to be built by hand. Here's why you need dynamic experiences.
Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.
Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.
Separate content for agents? AI cloaking? Does llms.txt even matter? Conductor CEO Seth Besmertnik and Outrigger Hotel's Bryan Hopkins on what year one of AEO actually taught them.
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