Poplar Channel

Trigger direct mail sends through Poplar this channel. You have the benefit of:

• All segmentation in ODP
• Merge Tags being able to be sent to Poplar for personalization
• Address or Email (added cost in Poplar) for targeting

How to Use

Step 1: Create

Create a campaign in Poplar

Make sure the campaign is Active, these are the only campaigns that will show up in ODP to send through.

Step 2: Add Channel

Add the Poplar Channel to any campaign

Existing Touchpoint

New Touchpoint

Step 3: Choose Poplar Campaign

Choose the active campaign in Poplar you are sending

Step 4: Targeting

Choose your targeting method. This is important as it has cost implications for you in Poplar.

Choosing email ONLY will result in email match costs in Poplar, if you choose email AND address then ODP will send whatever is available for that user

Step 5: Personalize

Personalize with Merge Tags. These will be sent to Poplar and you can use any liquid personalization capability in ODP within the values.

Step 6: Preview

Preview what calls will be made to Poplar.

No test sends are available with this channel as it would incur cost

Details

• Only people opted-in to email are currently reachable, even if only address is used for targeting
• Cost for this channel is managed within Poplar, not ODP
• Content is created and managed in Poplar, but can be personalized with merge tags from ODP
• No response data is currently collected from Poplar about the mailing (future capability)