UTM Creation Agent

graphical user interface, text, application
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Works With

Built by

Optimizely

A day-in-the-life of the UTM Creation Agent

A Digital Marketer launching a multi-channel product campaign

A digital marketer is preparing to launch a new product campaign across email, social media, and display ads. Instead of manually building UTM links for each ad variant and post, they use the agent. They input the core campaign details, and the agent quickly provides a set of perfectly structured UTM links for each channel and creative, ensuring that when the campaign goes live, all traffic and conversions can be accurately attributed back to their specific sources and efforts in Google Analytics.

Agent Likes

Consistent naming conventions, precise attribution, clean analytics data, organized campaign tracking, clear ROI.

Agent Dislikes

Manual UTM creation, inconsistent parameters, broken tracking links, "dark traffic" (unattributed traffic), ambiguous campaign performance.

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