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Variation Development
Works With
Built by
Optimizely
A day-in-the-life of a Variation Development agent
Banking (Digital Marketer)
A digital marketer at a bank wants to test different layouts and messaging for a new credit card application page. Instead of waiting for developer resources, the agent allows the marketer to describe the desired changes (eg. "move the benefits section above the form," "change button color to blue"), and it generates the necessary code for the variations, accelerating the testing process.
Agent Likes
Fast iterations, no-code control, creative freedom
Agent Dislikes
Waiting for dev resources, stalled tests, anyone saying “maybe next sprint”