Skip to content
Optimizely Logo

Free 5-Day Live Cohort • APRIL 27TH - MAY 1ST • 50 Seats Only

Become a certified AI experimentation expert in 5 days

Opal U is a live 5-day cohort where 50 senior experimentation practitioners build 3 AI agents that save 10+ hours a week and remove bottlenecks slowing their programs down.

Join the AI experimentation cohort to build and ship agents for your experience optimization workflow.

Apply for April 27th cohort

2,500 folks taught

Betrodda av över 9 000 företag och miljontals nöjda kunder

ebay
Dolby
SME
American Express
NEW ERA
Fjällräven
Moco Food Services
Alaska Airlines
ebay
Dolby
SME
American Express
NEW ERA
Fjällräven
Moco Food Services
Alaska Airlines
It’s been an incredibly rewarding journey — weeks of hands-on learning, from prompt engineering to building and deploying production-ready AI agents. 🚀 A huge thank you to Optimizely for delivering such an outstanding programme. I’m especially proud to be part of the very first cohort! 💙 Special thanks to Steven Male and Natalia Farah for so generously sharing their expertise in AI, Opal, and Optimizely products and for making the entire learning experience so engaging, supportive, and inspiring. 🙌 Feeling proud, thankful, and very excited for what lies ahead — the future with AI looks incredibly bright. ✨

CRO Strategist

Meet your coach

I've trained 2,500+ professionals on how to build AI agents that actually change their career. 20% of graduates got a promotion or a new job.

I've also built custom enterprise training for giants like KAYAK, Xero, HubSpot, & Klaviyo. Before going all-in on AI, I built and sold a marketing agency and led growth at 4 startups that got acquired.

What I care about: Creating a safe and fun space to learn that allows you to ship incredibly useful AI agents that change your career!

    • 20% of graduates secure promotions or new jobs
    • Trained teams at Stripe, Cisco, Notion, HubSpot
    • Previously built and sold a marketing agency
    • Led growth at 3 companies that got acquired

    What you'll build in 5 days

    No theory. No fluff. Just 3 working agents that save you real time starting Monday morning.

    Agent #1

    Your first agent that automates a repetitive task from your experimentation workflow. Most practitioners save 3 to 5 hours a week with this one alone.

    Example: Summarize experiment outcomes, surface patterns across historical results without waiting for an analyst to pull it together.

    Agent #2

    A more complex workflow that connects multiple steps in the testing cycle. This is where the "why haven't we always done it this way" moment happens.

    Example: Map hypothesis → Prioritize backlog → Generate variants → QA experiment → Analyze results → Recommend next test

    Agent #3

    Your custom agent tailored to YOUR program's biggest bottleneck. This is what you'll demo on the last day and share with your team.

    Example: Build a "results storytelling pack" agent that turns experiment outcomes into an exec-ready results pack.

    Your 5-day journey

    1 hour per day. Live training. Build together.

    1. Ideate & prioritize

      Identify where your program loses time and momentum. See the framework for deciding what to automate first. Walk out with 3 agents you'll build this week (no analysis paralysis).

    2. Prompt engineering that works for experimentation

      Stop writing prompts like everyone else. Learn the 5 techniques that turn "meh" outputs into "how did you do that?" results. Build Agent #1.

    3. Planning + context

      Your agents need to know your metrics, program, and its history. Learn how to feed context so your outputs actually sound like you. Build Agent #2.

    4. Tools + evaluations

      Connect agents to real data. Set up quality checks. Keep humans in control of the decisions that matter. Build Agent 3.

    5. Demo day 🎉

      Show off what you built. Get feedback. See what others created. Leave with 10+ new ideas to build next. (And a program that runs better than it did on Monday.)

    Is this for you?

    This cohort is designed for senior experimentation practitioners who need results fast.

    Perfect if you're

    • A Senior, VP, or Head of Experimentation/ CRO/ Digital who needs to prove ROI from AI
    • Overwhelmed by AI hype and don't know how to scale the program without scaling the team
    • Expected to "do more tests with less" and need to multiply your output
    • Ready to dedicate 1 hour/day for 5 days to transform how you work
    • Prepared to become the AI expert on your team who knows how to build and ship agents

    Not ready if

    • You're just exploring AI casually (this is hands-on building, not an intro to AI in experimentation)
    • You can't commit to live sessions (recordings available, but you'll miss the magic)
    • You're looking for a certification to put on LinkedIn (we give you working agents, not badges)
    • You want to learn "AI strategy" without building anything

    Become a certified AI experimentation expert

    Join the April 27th cohort. Walk out with 3 agents that save you 10+ hours every week!

    Apply for the April 27th cohort

    ✓ 50 Seats Only

    Sign up for the AI experimentation workshop

    How did you hear about us?
    Välj land
    State
    Province

    Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-evenemang och webinar samt skickar dig bransch- och produktnyheter.

    Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

    Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

    Frequently asked questions

    Yes. 100% free. No credit card required. No upsells. But it is invite-only. We keep cohorts small, so every participant gets real attention and feedback. We're making a bet that if we teach you to build great AI agents, you'll see the value. That's it.

    While Opal is built by Optimizely and our customers get priority access, this cohort is open to any senior experimentation practitioner. You'll learn principles and techniques that work with any AI platform.

    The cohort runs for 5 days, with live sessions daily from 1-2 pm ET. We recommend setting aside an additional hour for building your agents. Total: 2 hours/day for 5 days.

    That's the average from our 2,500+ graduates. Some save less (5-7 hours), some save way more (100+ hours). It depends on what you build and how repetitive your current tasks are. But yes, you'll save real time starting the week after the cohort.

    Nope. If you can write a test brief, you can build an AI agent. No coding required. We've trained CRO's, digital leaders, product leaders, and experimentation managers who've never written a line of code.

    You keep your agents, get free Opal credits to keep building, join our graduate community with weekly office hours, and get early access to new features. Plus, we'll celebrate you on LinkedIn when you ship.

    Recordings are available, but the real magic happens live. You'll miss the peer learning, live feedback, and "aha moments" from seeing others build. We recommend blocking your calendar; most students say it's the best 5 hours they've spent all quarter.