Statsig just became a side project.

In September 2025, OpenAI acquired Statsig for $1.1 billion to focus on "broader product strategy." While current customers remain supported for now, your experimentation needs are unlikely to be their main priority.

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Leading brands choose Optimizely over Statsig

Zoom
Dolby
NEW ERA
United Airlines
Zoom
Dolby
NEW ERA
United Airlines

What just happened to Statsig?

Optimizely är ett företagsklart CMS som ger alla team möjlighet att leverera exceptionella digitala upplevelser med hög hastighet.

Utforska hur våra kunder drar nytta av det och varför toppföretag byter till Optimizely från Sitecore.

ChatGPT team vs. your business outcomes?

Your platform is now someone's side project. Resources will serve OpenAI's internal
roadmap first.

This is why we went all-in when we acquired NetSpring, the best warehouse-native
analytics platform. We made it the foundation of Optimizely Analytics because...

Side projects don't scale. Dedicated platforms do.

So, you can connect every experiment to revenue, retention, and business KPIs directly
from your data warehouse.

What you get is an AI-powered optimization platform:

  1. Independent and stable: Clear roadmap, not subject to acquisition shifts
  2. Enterprise-grade: Combines experimentation with personalization, content,
    commerce, and analytics
  3. Flexible and friendly: Built for cross-functional teams, not just engineers
  4. Proven at scale: Trusted by top global enterprises for mission-critical digital
    experiences

 

WTF do you do now?

Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned? Here are 7 reasons to choose Optimizely over Statsig:

 

Optimizely

Statsig

Advanced statistical models
We continue to roll out and invest in the latest statistical methodologies like CUPED.

Technical transparency but may lack business-first context.

Zero flicker, no slowdown

The most performant way to deliver variations with zero latency with Edge Delivery.

Performance limitations can cause slower load times.

Experimentation analytics

Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth.

Warehouse-native only (Snowflake, BigQuery, Redshift); limited marketing support.
Modern editor

Our WYSIWYG editor is compatible with the latest JS frameworks.

Requires custom coding for most variations; no visual editor for non-developers.
Independent and stable Roadmap
1,000+ customers running millions of experiments over a decade. Customer-driven innovation, not subject to acquisition shifts.Now part of OpenAI's Applications team. Future priorities uncertain, will serve OpenAI's internal products first.
AI not for the sake of it

With Opal variation generation, you can prompt an agent to create variation changes for you and stop bothering your busy devs.

Still requires developer involvement for most variation creation.
Pricing
Trusted long-term provider with consistent investment in enterprise success.Usage-based, may seem flexible but unpredictable at scale.

 

Say hi to the future of your experimentation program with confidence...

Vijaye Raji founded Statsig on the belief that the best products come from rapid experimentation, tight feedback loops, and data-informed decision-making. We couldn't agree more.

This is why Optimizely is not here to react to trends; we're here to define the present and
future of digital experience.

What this means for you – FAQs

The press has spoken

Reuters (Acquisition Announcement)

“OpenAI will acquire product testing startup Statsig for $1.1 billion in stock, appointing its founder Vijaye Raji as Chief Technology Officer of Applications.”
Reuters

Optimizely POV: This signals a major shift: Statsig’s technology and leadership are moving directly into OpenAI’s core operations, creating questions about the independence of its customer offering.

The Verge (Strategic Rationale)

“The deal marks OpenAI’s latest effort to build out its applications team, adding experimentation tools to the company’s product stack.”
The Verge

Optimizely POV: While this is a win for OpenAI’s internal product development, customers relying on Statsig may wonder how much of the roadmap will still prioritize external use cases.

GeekWire (Continuity Statement)

“Statsig said it will continue to serve customers independently from its Seattle office while integrating into OpenAI’s broader structure.”
GeekWire

Optimizely POV: This provides short-term reassurance, but “independent while integrating” leaves the long-term direction open to interpretation.

Exclusive Statsig customer offer: Optimizely Experimentation free until your renewal date + 40k Opal credits

Make the leap from Statsig to Optimizely for free until your Statsig renewal date, plus enjoy 40K Opal credits on us.

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Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.