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Optimizely Opal
AI agents, assemble.
Your crash course on agentic AI starts here. Learn how it works, get to know the crew, and see how each Optimizely Opal agent plugs into your everyday workflow.
Meet the superagents
Agent Plan
The mastermind. Disciplined. Clairvoyant. Cool under pressure. The team’s steady hand—a quiet architect of order. Drafts battle plans for your next big saga. Every calendar, every campaign, meticulously plotted before the first move.
Real agent use case: Competitive insights
Provides a complex and thorough review of competitive intelligence and market research on competitors, focusing on data from the past 30 days.
Agent Create
Miss manifest. Passionate. Expressive. Spark and soul. Born fluent in your brand voice, morphs ideas into content that commands attention. Wields words, pixels, and workflows with unnerving precision so that every story feels alive.
Real agent use case: Content creation
Generates campaign and task briefs, press releases, high-performing emails, and brand-approved marketing content.
Agent Store
Keeper of the vault. Gentle giant. Unshakably dependable. A towering presence with a steel-trap memory devoted to order and legacy. Knows where every asset lives and what’s ready to rise again—your brand, preserved in a living archive.
Real agent use case: Asset retrieval and reuse
Finds existing content stored in the DAM by description, past use, or context and surfaces the right asset so you don’t start from scratch.
Agent Globalize
Traveler between tongues. Charming. Empathic. Worldly. Equal parts scholar and storyteller. Has a voice for every audience and a heart for every culture. Speaks in nuance, preserves meaning, and never loses the soul of the story.
Real agent use case: Content translation
Converts content into different languages, accounting for grammatical differences and adapting to cultural and company-specific terminology.
Agent Layout
Guardian of the grid. Intense. Controlled. The muscle of the motley crew. Takes visual building as seriously as body building. Where others see whitespace, LAYOUT sees a ring—ensuring every experience reads right, looks sharp, and works for everyone.
Real agent use case: Content model creation
Analyzes URLs or images to build best-practice SaaS CMS content models, referencing existing models to prevent duplicates and ensure architectural integrity.
Agent Deliver
The anchor leg. Confident. Dependable. Smooth under pressure. Sharp on timing and allergic to “almost ready.” Moves with precision, routing to every realm—social, site, or stream—so your message finds its moment, its medium, and its mark.
Real agent use case: GEO recommendations
Audits webpages for LLM discoverability, retrievability, and understandability to deliver actionable recommendations to optimize content for generative search.
Agent Personalize
Mirror of minds. Perceptive. Charming. Intuitive to the core. Knows every heartbeat and every click that gave it away. Studies patterns, spots openings, and shapeshifts in real time—rewriting the moment for exactly what each visitor needs next.
Real agent use case: Personalization ideation
Suggests specific, high-impact personalization opportunities tailored to different audience segments by analyzing customer data and behavior through Optimizely's proprietary framework.
Agent Experiment
Dynamic duo. Curious. Competitive. Wired for rivalry. Twin flames of creativity and logic: instinct versus insight, passion versus proof. Restless by design, relentless by nature. Locked in eternal pursuit of outdoing themselves.
Real agent use case: Variation development
Builds experiment variations from plain-language descriptions, freeing marketers to move fast without coding skills.
Agent Analyze
The mad scientist. Brilliant. Eccentric. Addicted to aha. Obsessed with cause and effect. Lives for the reveal, the rush, the crackle of connection. Sees what others miss, connects metric to meaning, and reloads your next move with conviction.
Real agent use case: Chart summary
Translates complex charts into clear, plain-language summaries—highlighting trends, anomalies, key drivers, and next best actions for every metric.
Get started with Opal
Want to put your new supercrew to work? Learn more about what Opal can do for your team, find the best way to get started, and watch how quickly the impact adds up.
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