Personalization starts with customer insight - and scales with AI
Turn data, insights, and brand intelligence into personalized experiences that convert, across every persona, industry, and channel.
B2B software marketers are under pressure to deliver richer, more relevant customer experiences and mature ABM programs, yet most teams struggle with fragmented data, manual workflows, slow content production, and inconsistent messaging.
The key to scaling great personalization and ABM is connecting intelligence, strategy, and content creation to help software organizations deliver impactful, personalized experiences at scale.
Book your AI-powered personalization strategy workshop
We’ll review your current campaign and content workflows, identify your highest-impact opportunities, and show you how Optimizely’s agent orchestration platform, Opal, can help your team ship personalized experiences - at scale.
Get to know your audiences deeply (and fast)
Turn complex audiences into clear, actionable insight, instantly
Effective personalization begins with a deep understanding of your customers. But gathering insights across tools, teams, and datasets is slow and inconsistent.
To succeed, you must quickly surface the insights that matter most to your business:
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Key audience needs and pain points
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Trends and contextual signals shaping their decisions
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Competitive pressures and whitespace
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Persona motivations and buying triggers
And guess what? You don't have to rely on other teams, lengthy processes, or manual research to get this insight or analysis anymore.
Opal agents run autonomously based on the information and data you provide—your priorities, your terminology, your audience, your ICP, your messaging, and every nuance of your GTM. They know your brand and industry inside-out, so the intelligence they generate feels like it came from within your organization, not outside of it.
Translate insights into clear campaign strategy
From data → direction in a single workflow
Once insight is established, teams often struggle to convert it into actionable strategy. Planning cycles slow down as marketers define audiences, messaging angles, campaign themes, and GTM alignment.
What if you could bridge the gap between knowing your segment and creating a full campaign plan designed just for them? The right AI orchestration does just that. Given your insights and goals, Opal agents can generate:
- Strategic campaign opportunities
- Persona & industry targeting recommendations
- Messaging pillars rooted in audience needs
- Proof points tied to your product value
- Content themes & channel activation plans
Your teams start with a ready-made strategic foundation, one that is always aligned to your brand, your business objectives, and your market realities.
Create personalized content at scale
Produce consistent, relevant content for every campaign and every channel without slowing time to market
Your campaign is only as good as your content and how well it connects with your audience. The more nuanced the segment, the more specialized the creative. But context and brand-aware agents, embedded in your marketing workflows, mean you never have to trade content quality or channel quantity for speed again.
From a single strategic direction, Opal’s specialized agents generate high-quality, on-brand content tailored to every audience:
- Blog posts & thought leadership
- Email nurtures and outreach sequences
- Paid ads & social campaigns
- Landing pages & product pages
- Sales enablement materials
- Persona/industry-specific variations
Every asset is:
On-brand
Agents understand your tone, voice, style, vocabulary, compliance rules, and brand guardrails.
Insight-driven personalization
All content generated is built from the intelligence and strategies, and tailored at the persona, industry, account or lifecycle level.
Workflow-ready
Opal’s workflow agents automate processes like:
- Compliance checks
- Brand consistency reviews
- Updating outdated content
- Preparing content variants
- Routing drafts for approvals
More than campaign and content personalization…
Optimizely Opal supports a broad range of mission-critical needs across the whole marketing lifecycle:
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Insights at your fingertips
Automatic data gathering, reporting, and stakeholder alerts via workflow agents. Including GA4, Profound, Fullstory, and more.
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Continuous compliance & quality control agents continuously review
- Website content
- Product messaging
- Marketing collateral
- Regulated industry requirements
- Ensuring consistency, accuracy, and legal compliance
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Operational efficiency & workflow automation agents handle
- Repetitive tasks
- Multi-step processes
- Routing and approvals
- Updating collateral
- Reducing manual work while improving speed and accuracy
Bring personalized content to life with the Optimizely Suite
The Optimizely Digital Experience Platform
Opal becomes exponentially more powerful when paired with the full Optimizely platform:
- Create and orchestrate AI agents with Opal
- Manage with Content Marketing Platform: Manage content workflows, creation, calendars, briefs, reviews, and publishing - all with infinite assistance from Opal.
- Deliver with Content Management System: Deliver high-performing content across channels with flexibility and speed.
- Personalize with Optimizely Personalization: Activate Opal-generated content into dynamic web experiences personalized by industry, intent, behavior, or account match.
- Optimize with A/B and feature experimentation: Test, optimize, and iterate on the personalized experiences you deliver.
Power and govern your entire digital experience with Opal’s infinite insights and assistance embedded in every step.
Why software organizations choose Optimizely
Designed for complex B2B GTM motions
Multi-product, multi-segment organizations rely on Opal to scale messaging and content across industries, personas, and buying committees.
AI that adapts to your business - not the other way around
Your agents learn your ICP, brand, goals, compliance rules, and nuances.
An integrated, enterprise-grade ecosystem
Opal is built for reliability, governance, and security, and works across your existing tech stack (including the rest of Optimizely's product suite.
Faster speed-to-market, higher efficiency, stronger outcomes
Teams move from disconnected workflows to a unified intelligence → strategy → content pipeline.
Proven impact for software organizations
Better conversion, faster execution, fewer bottlenecks, and a more aligned GTM engine.
Ready to see how Opal can accelerate your personalization strategy and content production?
Book your AI agent-powered Personalization Strategy Workshop
We’ll review your current workflows, identify your highest-impact opportunities, and show you how Optimizely Opal can help your team ship personalized experiences - at scale.