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Opalytics
Opal integrates with web analytics, transforming data into actionable insights and enabling direct implementation of improvements for better site performance.
A collection of tools that can be access by Opal to fetch data from a web analytics tool (In this case Piwik Pro).
For example you could have Opal then find out which articles have high bounce rate, while still having a long read-time, there-by indicating interesting articles missing call-to-actions. You can then potentially (using other tools) have Opal suggest calls to action and implement them.