Future-proofing B2B e-commerce: AI transformation

AI is no longer optional for distributors building a modern eCommerce experience—but where do you start?

Join Optimizely and AD for a strategic session to unpack how B2B distributors can apply AI thoughtfully to improve site performance, personalization, and customer experience. You’ll also hear firsthand how AD member Gerrie Electric is leveraging AI to drive their digital strategy forward with Optimizely.