Date: February 25, 2026 | Venue: Pakhuis de Zwijger, Amsterdam
Why attend
- Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
- Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
- Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys—powered by Opal AI.
Agenda highlights
Morning — Customer‑only breakouts
Tailored sessions for Experimentation and Orchestrate customers: best practices, advanced strategies, and hands‑on ways to leverage Opal AI for measurable results.
Afternoon — Roadshow Time!
A dynamic program featuring keynote voices, including:
- Frans Riemersma (MartechTribe) — marketing technologist, researcher, and advisor; co‑publisher of MartechMap.com and the annual State of Martech report.
- Tara Corey (Optimizely, SVP Marketing) — Optimizely’s vision for the next era of AI‑powered digital experiences.
You’ll also hear compelling customer case studies that demonstrate real‑world impact with Optimizely.
Who should attend
This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.
What you’ll take away
- A clear view of how Opal AI and Optimizely solutions can enhance your digital presence and accelerate growth.
- Practical frameworks to optimize journeys and drive measurable results.
- New connections with peers, partners, and Optimizely experts.
Agenda
9:30 fm-12:00 em
[Customer-Only] Optimizing Value Workshops
Start your day with dedicated breakout sessions tailored for our Experimentation and Orchestrate customers. Dive deep into product-specific insights, best practices, and advanced strategies for leveraging Opal AI to enhance your digital experiences and drive measurable results.
12:00 em-1:00 em
Lunch & Registration
1:00 em-1:30 em
Opening Keynote by Frans Riemersma, MartechTribe
Learn how composable martech works like LEGO, why your stack is nearly perfect, and how deterministic systems and GenAI unlock maximum value today and tomorrow.
1:30 em-2:00 em
Shaping the Next Era of AI-Powered Digital Experiences
Learn about Optimizely’s Vision for the Industry.
Presented by Tara Corey, SVP Marketing, Optimizely
2:00 em-2:30 em
Customer case: How Opal AI Powers Global Impact
Learn how this global organization uses Opal AI to connect strategy and execution, driving smarter decisions, faster alignment, and meaningful impact worldwide.
3:00 em-3:30 em
Transition Break
Take a moment to relax with coffee, then choose between two breakout sessions: Experimentation or Agent Orchestration.
3:00 em-3:30 em
Experimentation break-out: Revenue-driven Analytics
Learn about the next-generation Experimentation Analytics
3:00 em-3:30 em
Experimentation break-out: From Idea to Impact: How We Built an AI-Driven Experimentation Culture
Best-practice presentation by Tomáš Voves of LiveSport
4:30 em-5:00 em
Experimentation break-out: Customer-case
More information about this session is coming soon.
3:00 em-3:30 em
Agent Orchestration breakout: Meet the Agents
AI Agent breakout
3:30 em-5:00 em
Agent Orchestration breakout: Unleash Your Inner Engineer: Build an AI Agent in 90 Minutes
Bring your laptop and roll up your sleeves—this is a hands-on session where you’ll build your own AI agent using Opal.
5:00 em-6:00 em
Networking Happy Hour
Happy hour
Pakhuis de Zwijger
Piet Heinkade 179, Amsterdam, NH, 1019 HC, Netherlands