Leading the race to A2A: Optimizely Opal’s collaboration with Gemini Enterprise

Businesses are always on the hunt for new, innovative ways to enhance customer experiences. And at Optimizely, that's our bread and butter. As a leading digital experience platform (DXP), we empower teams to create and optimize digital experiences and with data-driven confidence.

Never ones to stop while we're ahead, we recently announced Optimizely Opal (enabled by Gemini models) as THE agent orchestration platform for marketing. In other words, our customers can now create or leverage pre-built AI agents across the entire marketing lifecycle, orchestrate them across workflows, and create unrivaled digital experiences.

We're also thrilled to announce that Opal is now available in Gemini Enterprise, a new agentic platform becoming one of the first validated agent-to-agent (A2A) experience in Google Cloud Marketplace. To become a leading innovator in this space, we need the very best partnerships, so here's a little more about our collaboration with Google.

Optimizely Opal: Pioneering A2A with Gemini Enterprise

Gemini Enterprise, a new agentic platform designed to bring the full power of Google’s AI to every employee and every workflow, offers a suite of highly capable, multimodal large language models (LLMs) designed for enterprise-grade applications. It provides the robust, secure, and scalable AI infrastructure necessary for businesses to build and deploy sophisticated AI solutions.

As Optimizely is one of the first true Agent-to-Agent (A2A) validated agents available in Gemini Enterprise, this significant milestone underscores Optimizely's commitment to pushing the boundaries of AI in marketing and digital experience.

Being integrated with Gemini Enterprise means that Opal isn't just another AI tool; it's an extensible, interoperable agent designed to seamlessly communicate and collaborate with other agents and systems within the Gemini Enterprise ecosystem. Optimizely's customers benefit from AI solutions that are not only powerful but also deeply embedded in a collaborative AI environment, enabling unprecedented levels of automation, efficiency, and personalized digital experiences.

Commercializing Opal through Google Cloud Marketplace

To bring this powerful new capability to market, Optimizely is launching Opal as an AI agent on the Google Cloud Marketplace. This channel deepens our partnership and makes it even easier for businesses to access the tools they need to build and deliver cutting-edge digital experiences.

Bringing Opal to the Google Cloud Marketplace means customers can now quickly procure it directly from the Google Cloud console. This allows businesses to consolidate their IT spend, simplify vendor management, and draw down their existing Google Cloud commitments. This availability is a key value to our joint customers who also benefit from Google Cloud's infrastructure, world- class AI platform and Optimizely's innovative technology to our customers.

“Bringing Opal to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the agent orchestration platform on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Optimizely can now securely scale and support customers on their digital transformation journeys.”

Google Cloud Marketplace serves as a crucial nexus, connecting Google Cloud’s cutting-edge AI innovation with the specialized expertise of our partners and burgeoning demand from enterprise customers.

Our vision is to become the premier global hub for AI agents, encompassing agents built natively on Google Cloud and those operating externally via the A2A protocol. Through Google Cloud Marketplace, Gemini Enterprise customers can discover, procure, and manage partner AI Agents like Opal.

Better together 🤝

Optimizely and Google Cloud brings together the best of both worlds: a leading digital experience platform and a cutting-edge AI ecosystem. By integrating Optimizely Opal with Gemini Enterprise, we are empowering businesses to unlock the full potential of their data and create truly exceptional customer experiences.

This collaboration is more than just a technical integration; it's a shared vision for the future of digital experience optimization, one where intelligent agents work alongside human experts to drive innovation and growth.

Learn more about how Optimizely and Google Cloud are shaping the future of digital experiences. And keep your eyes peeled. 👀