Content management has traditionally gotten too cozy with the content/artifact relationship, so it's important to acknowledge that the separation exists.
If the content in your organization has become rote and uninspired, perhaps you need to change how you develop it.
Marketing teams should leverage an orchestration platform that provides all the features to increase the transparency of their content pipeline.
Aside from word of mouth, there are print and digital methods to reach customers. So, what online marketing trends are worth a look at in 2022?
A well-crafted design brief delivers clear information that saves designers time and mistakes. Let’s look at the simple guidelines for creating one.
Kara Andersen talks about how to produce content with a complete, end-to-end solution for enhanced content planning and authoring.
Why most teams neglect a large and crucial piece of the content production process.
How leading measures help you look forward and ask the right questions regarding how to meet your goals.
Imagine you're about to take a road trip with your best friend. Your itinerary is set, your bags are packed, and you're ready to hit the road for an adventure. As your friend starts the car, you smile and ask them, "Hey, want me to pull up my GPS?" They…
Product marketing comes with a host of challenges. Some say product marketing should lie with the sales department, while other pin marketers for the task. On the other end, some people believe it's more or less the same as a product manager's job. So, even before we uncover the challenges of…
When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. When executed correctly, a creative brief will help communicate your values, vision, and the end result for which you’re looking. We’ll review the elements of this document and provide creative brief examples so you can get off and running as soon as possible. What’s the purpose of a creative brief?
As a marketer looking to scale, you’ll need to learn about collaboration email templates and how to write pitch emails.