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Drumline Utilisation Event

Move from gut-feel testing to data-driven experimentation. Learn how to use rich customer signals to build experiments that actually win.

mars
11

mars, 11, 2026

Studio Q, QT Sydney

Sydney, New South Wales, AU

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Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Are you tired of running experiments that go nowhere?

Too many testing programmes rely on guesswork, gut-feel and HIPPO-driven testing. The result? A string of inconclusive tests, wasted resources, and a win rate that barely moves the needle.

It’s time for a change. It’s time to let your customers tell you what to test.

In this live session, you'll learn how to build a powerful experimentation pipeline fuelled by real customer signals. We’ll show you how to move beyond assumptions and tap into the data that reveals exactly where your opportunities are.

What You'll Learn:

The Framework for High-Impact Testing: A simple, tiered approach to identifying and acting on customer signals.

  • Tier 1: How to leverage the data you already have like analytics patterns, customer service data, reviews, internal stakeholder knowledge.

  • Tier 2: Discover how to easily integrate high-value signals like on-site surveys, session recordings and social listening.

  • Tier 3: Learn when and how to incorporate user testing and customer interviews to build a truly customer-centric experimentation practice.

Breakout Session:

a. Work with 2-3 provided anonymised case studies (sample analytics screenshots, customer feedback examples)

b. Groups identify signals and potential test opportunities

c. Discussion: What data sources are you currently using/not using? How would you add one practical addition next week?

Studio Q, QT Sydney

Sydney, New South Wales, 2000, AU

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