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A digital experience platform (DXP) is a software platform that manages digital experience across a broad range of digital touchpoints. Some of the functionality found in a DXP include content management, ecommerce, personalization, and experimentation.
A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which performs better. A/B testing is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.
För att skapa mänskliga digitala upplevelser krävs ständig innovation. En digital upplevelseplattform (DXP) ska göra det enkelt att skapa beteendedrivna upplevelser, skapa sofistikerat innehåll snabbare, samarbeta enklare och förutse kundernas behov. Se hur du kan sluta gå på magkänsla och istället äga varje interaktion.
