Experience by Design
Where the teams winning on digital experience come to compare notes.
maj, 28, 2026
George Room, QT Hotel
Sydney, New South Wales, AU
Hosted by:
Join a small group of digital experience leaders for an honest conversation about what's actually working — from AI-powered experimentation to building a strategy that holds up in practice.
Through a facilitated discussion with Mick Baker (Employment Hero) and Vaughan Files (Charles Sturt University), you’ll unpack:
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A practical framework for building an AI-first experimentation engine — not theory, but how one team is doing it in production today
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A clear-eyed view of what a mature digital experience strategy actually looks like, and the common gaps holding teams back
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How to connect behavioural data, experimentation and personalisation into a single coherent practice — not three separate workstreams
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Honest peer discussion with a small group of people facing the same problems
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A sharper brief to take back to your team on where to focus your DX investment next
Agenda
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08:00 - Guests Arrive - Coffee, small canapes, networking
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08:30 - Meal service
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09:30 - Event Conclusion
Speakers/collaborators
George Room, QT Hotel
Sydney, New South Wales, 2000, AU