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London Roadshow

Experience what’s next for digital at the Optimizely Roadshow 2026, coming directly to you in London.

You'll see firsthand how Opal empowers teams to move with speed and scale across content, experimentation, personalization, and commerce. Ideal for digital leaders, marketers, and product developers who want to connect with peers and get ahead.

Wondering how the best teams accelerate their marketing from start to finish? Go behind the scenes with the experts who built Optimizely One and the leaders putting it to work.

mars
5

mars, 5, 2026

Convene, 200 Aldersgate

London

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Event details:
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Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-event och webinar samt skickar dig bransch- och produktnyheter.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Event highlights

  • Customer stories
  • Leadership vision
  • Community connection
  • Hands-on product time

.

Speakers/collaborators

Nina Bayatti
Nina Bayatti
Director of Conversion Rate Optimization, ClassPass
Michael Richter
Michael Richter
Manager Conversion Optimisation and User Experience, Robinson
Phil Yates
Phil Yates
Senior Director, Solution Architecture
Katie Bloor
Katie Bloor
Experimentation Value & Adoption Advisor, Optimizely

Agenda

10:00 fm-12:00 em
[Customer-only] The AI Playbook: Identifying High-Impact AI Use Cases

Most teams can brainstorm dozens of AI ideas in minutes. The hard part is choosing the few that will actually move the needle. This 90-minute practical session is designed to move beyond AI buzzwords and equip you with the skills to identify, define, and prioritize AI use cases that truly improve marketing productivity and unlock measurable growth.  

You will learn how to:

- Spot high-value AI opportunities in your existing marketing processes.

- Turn ideas into clear, actionable use cases using an example end-to-end marketing workflow.

- Prioritize what to deliver first and leave with a practical, phased roadmap.

- Spark peer-to-peer learning through hands-on collaboration. 

RSVP required.
12:00 em-1:00 em
Lunch & Registration
Check in & get settled for an afternoon of insights.

[Women in Experimentation exclusive lunch]  Are you part of our Women in Experimentation community? Join our exclusive lunch for Women in Experimentation and network with your peers. (Please make sure you check the box in the registration form.) 
1:00 em-1:30 em
Inside the minds of today’s digital leaders

Marketing and digital leaders are navigating a perfect storm: broken tech foundations, rising expectations, and an evolving set of channels — all influenced by AI and new buyer behavior.

In this keynote, Tara Corey, SVP of Marketing at Optimizely, shares a first-hand account of the very real challenges impacting today's marketing organizations — and how leading teams are responding. Drawing from Optimizely’s own journey, she’ll share what it takes to fix the foundation, balance competing priorities, and build momentum for what’s next.

1:30 em-2:00 em
The AI Experimenter's Playbook: Scaling Testing from Weeks to Hours
How Robinson Club (TUI Group) transformed their optimization process with Opal, accelerating experiment velocity while building trust in AI-driven decision making.
Michael Richter
Michael Richter
2:00 em-2:20 em
The work we dreamed of: An AI builder's perspective
Get reintroduced to the agent orchestration platform for marketers.
2:20 em-2:50 em
Unlock the AI potential
See in action how Opal is helping marketers with:​

- Quality content at scale

- Continuous compliance and quality

- Insights at your fingertips

2:50 em-3:10 em
Coffee break
3:10 em-4:00 em
Breakout sessions - Learn from your peers
Choose your adventure:
 
Experience OPTIMIZATION
 
How Our CRO Program Scaled—and What We Had to Unlearn Along the Way, Nina Bayatti, Director of Conversion Rate Optimization at ClassPass
 
experience creation 
 
Inside Cyncly’s AI Evolution: A Customer’s View on Scaling Agents To Automate Content Operations, David McAughtrie, Head of Content Strategy at Cyncly
4:00 em-4:45 em
Product workshops
 
Experience Optimization 
 
Experimentation Agents in Action & Platform Innovations
In this breakout session, you'll get to see:

- How to use agents across your experimentation platform (both FX and WebX) from ideation to insight

- Optimizely's upcoming product innovations

 

EXPERIENCE CREATION
 
AI Just Blew Up Your Content Ops. Here's Your New Model.
AI just changed everything in content operations. Old playbook? Toss it. AI impacts your entire content lifecycle: Build structured content, design AI-powered workflows, maximize content reuse, optimize for AI Search and overviews, and craft experiences for humans and AI. See how Optimizely marketers leverage AI in content ops for GEO. Stay ahead.
You'll leave knowing how to:
- Build structured content as the foundation for Generative Engine Optimization (GEO) and AI Search.
- Maximize content reuse and design AI-powered workflows for your full content lifecycle.
- Craft compelling experiences for both human audiences and AI, with insights from Optimizely's own AI-driven GEO strategies. 
4:45 em-5:30 em
Happy Hour
Grow your network over bites and sips. 

Convene, 200 Aldersgate

200 Aldersgate, London

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