Search is evolving quickly. Our AEO/GEO announcement in late July was more than an update, it was a signal that your website content is no longer just searched by humans, but scraped, summarized, and served by AI. If you want to stay visible, your site needs to be built for both people and machines.
In this video, we explore how AI is changing website discoverability and share the AEO/GEO capabilities coming soon to Optimizely Content Management System (CMS). Nazanin Ramezani, Senior Director, Product Management, Optimizely, and Michiel Dorjee, Director, Digital Experience, Optimizely, unpack what these changes mean for your strategy and how smart brands are adapting to stay in front of audiences.
You’ll learn:
- What the AEO/GEO announcement means for building future-ready websites
- How to structure content so it’s compelling for humans and easy for AI to surface
- The key metrics that matter in an AI-driven search landscape
