Minneapolis Roadshow
Experience what’s next for digital at the Optimizely Roadshow 2026, coming directly to you in Minneapolis for a special hands-on event.
maj
14
maj, 14, 2026
Windows at Marquette
Minneapolis, MN
Hosted by:
Event highlights
- Customer stories
- Leadership vision
- Community connection
- Hands-on product time
Wondering how the best teams accelerate their marketing from start to finish? Go behind the scenes with the experts who built Optimizely One and the leaders putting it to work.
You'll see firsthand how Opal empowers teams to move with speed and scale across content, experimentation, personalization, and commerce. Ideal for digital leaders, marketers, and product developers who want to connect with peers and get ahead.
Speakers/collaborators
Doug Wagner
Director Digital Customer Engagement, Copeland
Rupa Amin
Director, Commerce Strategy, Perficient
Olivia Hollerbach
Digital Testing Program Manager, PetSmart
Jim Noellsch
Vice President, CMS & Web Platforms, Studio Science
Sara Townley
Enterprise Account Executive, Studio Science
Mark Slade
Senior Solutions Architect
Agenda
10:30 fm-12:00 em
[Customer Only] The AI Playbook: Identifying High- Impact AI Use Cases
Most teams can brainstorm dozens of AI ideas in minutes. The hard part is choosing the fewthat will actually move the needle. In this 90-minute practical session, you will learn how to identify, define, and prioritize AI use cases that improve marketing productivity and unlock measurable growth. You will learn how to:
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
12:00 em-1:00 em
Lunch & Registration
Check in & get settled for an afternoon of insights.
1:00 em-1:20 em
Inside the Minds of Today’s Digital Leaders
Marketing and digital leaders are navigating a perfect storm: broken tech foundations, rising expectations, and an evolving set of channels — all influenced by AI and new buyer behavior.
1:20 em-1:40 em
The Work We Dreamed of: An AI Builder's Perspective
Get reintroduced to the agent orchestration platform for marketers.
1:40 em-2:00 em
Customer Journey Spotlight
Peek behind the scenes at a real transformation journey with Copeland and Perficient
Doug Wagner
Rupa Amin
2:00 em-2:10 em
Break
2:10 em-2:45 em
Unlock the AI Potential
See in action how Opal is helping marketers with:
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
2:45 em-3:00 em
Break
3:00 em-3:35 em
Breakout Sessions - Learn From Your Peers
Choose your adventure:
Experience Optimization with PetSmart
Studio Science's SaaS CMS journey with Optimizely
Smarter, faster B2B Commerce
Experience Optimization with PetSmart
Studio Science's SaaS CMS journey with Optimizely
Smarter, faster B2B Commerce
Olivia Hollerbach
Jim Noellsch
3:45 em-4:20 em
Product Workshops
Get hands on:
GEO just blew up your content Ops. Here's the new Model
GEO just changed everything in content operations. Old playbook? Toss it. AI impacts your entire content lifecycle: Build structured content, design AI-powered workflows, maximize content reuse, optimize for AI Search and overviews, and craft experiences for humans and AI. See how Optimizely marketers leverage AI in content ops for GEO. Stay ahead.
GEO just changed everything in content operations. Old playbook? Toss it. AI impacts your entire content lifecycle: Build structured content, design AI-powered workflows, maximize content reuse, optimize for AI Search and overviews, and craft experiences for humans and AI. See how Optimizely marketers leverage AI in content ops for GEO. Stay ahead.
Experimentation Agents in Action + Platform innovations
How to use agents across your experimentation platform (both FX and WebX) from ideation to insight.
How to use agents across your experimentation platform (both FX and WebX) from ideation to insight.
The B2B AI Checklist
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
4:15 em-5:30 em
Happy Hour
Grow your network over bites and sips.
6:00 em-9:00 em
Networking Dinners
Looking to continue the conversations? Our partners are hosting industry dinners in Minneapolis following the Roadshow. Find out more and register below:
Velir X Brooklyn Data Dinner
📍Stock & Bond | Submit RSVP
📍Stock & Bond | Submit RSVP
Horizontal Dinner
📍Prohibition | Submit RSVP
📍Prohibition | Submit RSVP
Windows at Marquette
710 S Marquette Ave 50th Floor, Minneapolis, MN, 55402