Skip to content
Optimizely Logo

Stockholm Roadshow – Experience Optimization

Optimize every digital interaction. Personalize with precision. Experiment with impact.

Join forward-thinking leaders for an afternoon of insight, networking, and practical strategies to elevate your experience optimization strategy — co-hosted by Optimizely and Conversionista.

maj
28

maj, 28, 2026

Fotografiska

Stockholms län, SE

Hosted by:

Event details:
AgendaLocation

Få tillgång nu

Välj land
State
Province

Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-event och webinar samt skickar dig bransch- och produktnyheter.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Sponsored by

Why attend

Learn from leading brands and peers
See how organisations are using experimentation and personalisation to drive measurable growth and continuous improvement — with perspectives from both Optimizely and Conversionista.

Connect with peers
Meet marketing, e-commerce, and digital leaders to exchange ideas, challenges, and approaches to optimisation.

Turn strategy into action
Walk away with practical ways to test smarter, personalise effectively, and scale optimisation across your organisation.

Agenda highlights

Lunch & welcome
We begin with lunch at Fotografiska — an opportunity to connect with peers and the teams from Optimizely and Conversionista before the afternoon programme starts.

Afternoon — Roadshow
A focused afternoon on how organisations are driving growth through experimentation, personalisation, and AI, including:

  • Optimizely’s perspective on Experience Optimisation in an AI-driven landscape

  • Practical approaches to scaling experimentation and personalisation

  • Customer stories showcasing real-world impact — in collaboration with Conversionista

  • Agents in action — how AI supports decision-making and execution

More details on speakers and sessions will be shared closer to the event.

Who should attend

This event is designed for digital leaders, marketers, e-commerce teams, and experimentation practitioners looking to advance their personalisation and experimentation strategies.

What you’ll take away

  • A clearer roadmap for scaling personalisation and experimentation
  • Proven approaches to optimising digital journeys and improving performance
  • Perspectives from both technology and implementation experts
  • Valuable connections with peers, Optimizely experts, and Conversionista consultants

Agenda

12:00 em-1:00 em
Walk-in & lunch
Start the day with lunch and informal networking at Fotografiska. Connect with peers, partners, and the Optimizely team before the programme begins.
1:00 em-1:30 em
Registration & seating
Arrive, register, and take your seat ahead of the afternoon sessions. We’ll begin promptly at 13:30.
1:30 em-2:00 em
Inside the minds of today’s digital leaders
Jessica Dannemann (Chief Worldwide Partner Ecosystem, Optimizely) shares how digital leaders are navigating increasing complexity, rising expectations, and AI-driven change. A perspective on how organisations are prioritising, adapting, and building momentum for what’s next.
2:00 em-2:30 em
The work we dreamed of: an AI builder’s perspective
Nikita Bokil shares a builder’s perspective on how AI is reshaping how digital experiences are created and delivered. A grounded look at what’s changing in tools, workflows, and teams — and what that means in practice.
2:30 em-3:00 em
Customer case: Halebop
Ravshan Abitov (CRO Manager, Halebop) shares early reflections on working with experimentation and AI through Optimizely Opal. A practical view on how teams are starting to apply AI in optimisation work — and what they’re learning along the way.
3:00 em-3:30 em
Break
Take a break, grab a coffee, and continue the conversation with peers.
3:30 em-4:00 em
Unlocking AI potential in digital teams
Hristo Bakalov explores how organisations can move from AI ambition to practical application. Focus on where AI creates real value today — and how to start integrating it into everyday workflows.
Hristo Bakalov
Hristo Bakalov
4:00 em-4:30 em
Customer case: to be revealed
Hear from another leading organisation sharing how they are approaching experimentation, personalisation, and AI in practice. More details to follow.
4:30 em-5:00 em
Closing session
We wrap up the day with key takeaways and final reflections from the stage.
5:00 em-7:00 em
Drinks, networking & canapés
Continue the conversation over drinks and light bites. An opportunity to connect with peers, speakers, and the Optimizely team in a more informal setting.

Fotografiska

Stockholms län, 116 45, SE

Get directions