Join Optimizely President Shafqat Islam and AI Engineering lead Imran Yousuf as they delve into the technical workings of Optimizely's AI platform, Opal. Discover how Opal uses context engineering, behavioral augmenting agents, and a unique approach to tools and workflows to enhance marketing and experimentation efforts. Learn about the importance of large context windows, the role of retrieval-augmented generation (RAG), and how Optimizely One leverages Gemini to drive productivity and innovation for its customers.
