Celebrus

About Celebrus

Celebrus is a global leader in real-time, first-party data capture and identity resolution. Through our integration with Optimizely, we empower brands to deliver compliant, high-impact personalization at scale. By combining Celebrus’ advanced data and identity capabilities with Optimizely’s experimentation and digital experience platform, brands can unlock deeper customer insights and drive more meaningful engagements.

Key Benefits

• Compliant, Real-Time Data Capture
  Capture rich, first-party data across web and mobile in real time—fully consented, privacy-compliant, and under complete brand control.
• Seamless Identity Resolution
  Track customer journeys from anonymous to known across devices and channels, building a robust first-party identity graph to fuel personalized experiences.
• Enhanced Personalization & Experimentation
  Feed Celebrus’ high-quality behavioral data into Optimizely to run more accurate experiments and deliver hyper-relevant, adaptive content throughout the customer journey.