Opal

Meet your infinite workforce

Imagine you had a team of AI ~~assistants~~ specialists at your disposal directly connected to your workflow, fully aware of your brand, and powered by hundreds of tools to perform any function. 

What could you achieve with an infinite workforce?

Kom igång med Opal

increase in test impact

reduction in test analysis time

increase in campaign execution efficiency

*Based on a beta run by Optimizely's marketing team in early 2025.

Introducing: Optimizely Opal

Opal is your infinitely scalable specialist: always at your fingertips, always bringing expertise, and always specific to your brand.

Brand-aware

Responses are guided by your specific brand info and company data

Embedded in your workflows

AI features that improve efficiency and output at every step

Connected across Optimizely

One AI tool across Optimizely with consistent data and user experience

Meet the agents

Opal is your infinitely scalable specialist: always at your fingertips, always bringing expertise, and always specific to your brand.

Industry marketer

Experiment advisor

a black circle with a white circle in the middle

Create your own

Under the hood

Opal is market-leading in its functionality, heavily-enriched with various data sources and infinitely scalable (without the need for infinite tools).

Chat

Manually prompt and initiate agents with a single chat interface across all of Optimizely - no need to switch apps or workflows

Agent workflows

Chain together multiple Specialized Agents (sequential, parallel, loops and branching) to accomplish work, and trigger by chat, webhooks or pre-schedule

Instructions

Configure and customize brand guidelines and agents for specific use cases without needing a developer

Tools

Library of tools to perform complex actions on behalf of marketers, plus grounding via web search to reduce hallucations

Specialized agents

Purpose-built agents with user-selected inference, prompt templates and domain-specific knowledge

Customer & Optimizely data

Opal uses a number of quality data sources to enrich output, including brand kits, logos, assets, customer-specific data as well as system knowledge of previously-run campaigns and experiments, unlike any other offering in the industry

Governance

Robust AI management features allow for granular access controls, strict permissions enforcement, comprehensive observability with audit trails, and configurable RAG settings for both Optimizely and customer-managed assets

What can agents do?

graphical user interface, text, application

brand_documentScale high-quality content

Get fresh content and campaign ideas rooted in data

Opal can suggest timely content and campaigns based on high-performing previous work

Create on-brand content for any channel

Opal knows your brand inside and out. Let it generate briefs, campaigns, long-form content, social promotion and more

Translate automatically – Ja!

Opal will help you repurpose content across multiple regions without weeks of back-and-forth approvals

brand_experimentationRun (more) impactful tests

Never run out of test ideas

Opal is trained on best practices from Optimizely's years of experimentation expertise to suggest fresh test ideas

Get experiments up and running in clicks

Opal can build smarter test plans with clear hypotheses, different variations, key metrics, and run time estimates

Show the right content to the right persona

Opal can dynamically send more traffic to top-performing variations to boost conversions

brand_optimizationMake data actionable

Optimize webpages for better conversions

Give Opal a URL and it'll analyze your webpage, providing suggestions for improvements

Get at-a-glance performance summaries

Opal shows which attributes influenced variation decisions, performance metrics for each variation, and traffic allocation over time

Ask and you shall receive... data insights

Give Opal data and get instant answers to your questions, making analysis a breeze

See how Opal works across Optimizely

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Meet your infinite workforce