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Opal, Optimizely's AIOpal

The agent orchestration platform for marketing

Create AI agents for any use case you dream up, orchestrate them across your workflows, and scale your impact—without scaling costs.

Kom igång med Opal
0%
more experiments run
0%
faster campaign completion
0%
increase in win rates
Source: Optimizely AI Benchmark Report, 2025

Meet your infinite workforce

AI Agents

Deploy pre-built agents or create your own for specific use cases with an intuitive, no-code interface

Tools for extensibility

Equip agents with advanced tools (e.g. fetching data, triggering workflows) to get work done

Workflow orchestration

Sequence agents together to complete complex tasks in a simple drag-and-drop workflow builder

Agent Directory

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Experiment Ideation

Analyze webpages and get suggestions for optimization​

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Experiment Planning

Generate new experiments with key metrics and guardrails

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Variation Development

Build experiences for each variant of your experiment

Campaign Manager

Build a brief and launch a set of campaign activities

Market Research

Get deep market insights to inform your strategy

Industry Marketer

Tailor content with relevant industry insights and trends

Under the hood

Opal is market-leading in its functionality, heavily-enriched with various data sources and infinitely scalable (without the need for infinite tools).

Chat

Manually prompt and initiate agents with a single chat interface across all of Optimizely - no need to switch apps or workflows

Agent workflows

Chain together multiple agents (sequential, parallel, loops and branching) to accomplish work, and trigger by chat, webhooks or pre-schedule

Instructions

Configure and customize brand guidelines and agents for specific use cases without needing a developer

Tools

Equip agents with advanced capabilities that allow them to perform complex actions on your behalf

Specialized agents

Purpose-built agents with user-selected inference, prompt templates and domain-specific knowledge

Customer & Optimizely data

Opal uses a number of quality data sources to enrich output, including brand kits, logos, assets, customer-specific data as well as system knowledge of previously-run campaigns and experiments, unlike any other offering in the industry

Governance

Robust AI management features allow for granular access controls, strict permissions enforcement, comprehensive observability with audit trails, and configurable RAG settings for both Optimizely and customer-managed assets

What can agents do?

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brand_documentScale high-quality content

Get fresh content and campaign ideas rooted in data

Opal can suggest timely content and campaigns based on high-performing previous work

Create on-brand content for any channel

Opal knows your brand inside and out. Let it generate briefs, campaigns, long-form content, social promotion and more

Translate automatically – Ja!

Opal will help you repurpose content across multiple regions without weeks of back-and-forth approvals

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brand_experimentationRun (more) impactful tests

Never run out of test ideas

Opal is trained on best practices from Optimizely's years of experimentation expertise to suggest fresh test ideas

Get experiments up and running in clicks

Opal can build smarter test plans with clear hypotheses, different variations, key metrics, and run time estimates

Show the right content to the right persona

Opal can dynamically send more traffic to top-performing variations to boost conversions

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brand_optimizationMake data actionable

Optimize webpages for better conversions

Give Opal a URL and it'll analyze your webpage, providing suggestions for improvements

Get at-a-glance performance summaries

Opal shows which attributes influenced variation decisions, performance metrics for each variation, and traffic allocation over time

Ask and you shall receive... data insights

Give Opal data and get instant answers to your questions, making analysis a breeze

See how Opal works across Optimizely

product_content-marketingContent Marketing Platform

Plan & collaborate

A single workspace for planning, creating, and collaborating on content and campaigns.

product_content-managementContent Management System

Market-leading CMS

Build and deliver impactful experiences—across any channel.

product_web-experimentationWeb Experimentation

High-powered testing

Validate ideas and generate insights to inform your broader optimization strategy.

product_personalizationPersonalization

Meaningful 1:1 experiences

Purpose-built solution to help build, scale, and refine real-time, hyper-relevant experiences.

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See what you can achieve with an infinite workforce.

Läs mer om Opal AI

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