Accelerate your AI-first future with Optimizely Opal
Optimizely is empowering partners to drive AI-driven digital experiences with two new programs: the Opal Innovation Challenge and the Opal Certification World Tour. These partner-exclusive initiatives offer a path to build expertise, showcase creativity, and deliver advanced AI solutions, while connecting with innovators and shaping the future with Opal.
World tour
We're headed on a journey across the globe to help you master Optimizely Opal in our exclusive, in-person workshops. The Opal Certification World Tour offers hands-on training to give you practical skills and confidence to build and deliver AI-accelerated solutions for your clients. Get certified on Optimizely Opal, expand your expertise, and connect with Optimizely leaders and peers.
Innovation challenge
Unleash your creativity and push the boundaries of AI-first marketing with the inaugural Opal Innovation Challenge! This virtual, team-based hackathon invites partners to develop groundbreaking solutions using Optimizely Opal – whether you're a business strategist configuring agents in the UI or a developer leveraging the SDK. Showcase your talent, drive Opal adoption, and compete for exciting prizes as you help shape the future of digital experiences.
Opal Certification World Tour
Get your Optimizely Opal Certification! These intensive, one-day workshops offer a hands-on, classroom-style learning environment where you'll dive deep into Optimizely Opal. You'll learn to build AI Instructions, extend capabilities with custom Tools, leverage Specialized Agents for data analysis and recommendations, and create powerful Workflows. Expect a practical, in-person session where you'll gain real-world experience in an Opal sandbox (please bring your own laptop!). Your company can earn a bonus "Opal Specialization" badge when you have five people certify!
We'll provide light refreshments throughout the day, and enjoy a cocktail hour after the session wraps.
- 10:00 – 10:30: Opal Introduction
- 10:30 – 11:30: Instructions
- 11:30 – 12:30: Tools
- 12:30 – 13:30: Lunch
- 13:30 – 14:30: Specialized Agents
- 14:30 – 15:30: Workflows
- 15:30 – 16:00: Exam
- 16:00 – 18:00: Cocktail hour
Opal Innovation Challenge
The Opal Innovation Challenge is your chance to push the boundaries of AI in digital experiences. Open to all Optimizely partners—whether strategists, consultants, analysts, or developers—it’s more than a competition: it’s a platform to collaborate, innovate, and show how Optimizely Opal can turn real-world business challenges into intelligent solutions.
What you'll do
Participants will form teams to build impactful solutions using Opal’s intuitive UI or advanced SDK tools. Along the way, you’ll spark innovation, drive adoption, and showcase your talent to a global audience. Top teams can win prizes like $5,000 in MDF, gift cards, and thought leadership opportunities—while also influencing the future of Opal.
Roadmap
- Kickoff Call: October 27, 2025 (1-hour virtual call: rules, examples, short demo, Q&A)
- Build Period: 4 weeks (October 27 – November 26, 2025)
- Submission Deadline: November 26, 2025
- Judging & Winner Announcement: Week of December 8, 2025