The Invisible AI Trap: Why ambient AI is holding back enterprise adoption

The enterprise AI products that win adoption won't be the ones that vanish into agentic workflows. They'll be the ones doing the work in the background while keeping the users in the foreground.

The future of experimentation

As execution gets cheap, clarity gets expensive.

Optimizely Agentic Platform in der Praxis: Was Agenten im Marketing-Alltag wirklich leisten

Wie Opal-Agenten den Marketing-Alltag tatsächlich unterstützen, zeigt sich am besten mit Beispielen aus der Praxis: Betreffzeilen direkt aus der Kampagnendatenbank, automatische E-Mail-Audits vor dem Versand und vollständige Kampagnenpläne auf Prompt-Befehl.

5 ways to wow in your first 90 days as a product and experimentation leader

Start strong, build trust fast, and prove you’re exactly who they needed.

Test and Learn key takeaways

Beyond evals: Why AI agents need behavorial guardrails, not just output checks

The marketing org got weird, in the best way possible

Enterprise-grade-A: On buzzwords, buyers, and the lost art of saying what you mean