Epsilon transforms anonymous visitors into known customers with rich, privacy-compliant data.
By integrating Epsilon’s rich, identity-based consumer data with Optimizely’s experimentation and personalization platform, brands gain greater visibility into who their customers and anonymous visitors really are not just what they do on their channels.Epsilon's durable, privacy-compliant insights drive true one-to-one customer experiences.
Epsilon's real-time data, applied to Optimizely's experimentation workflows or loaded into a CDP with these workflows, transforms personalization into a competitive advantage, driving measurable growth.
Epsilon Integrations with Optimizely
We have a number of integrations with Epsilon focused on the following industries:
- Retail
- Financial Services and Insurance (FSI)
- Travel and Tourism
- Consumer Technology
Retail
Boost Retail Personalization with Epsilon’s Consumer Insights
Retailers often struggle with limited first-party data, especially for anonymous visitors and early-stage shoppers. By integrating Epsilon’s robust consumer data with Optimizely, retailers can enrich customer profiles with demographics, purchase intent, lifestyle attributes, and category affinities.
Personalized Shopping Journeys
Deliver tailored product recommendations and content for both known and anonymous visitors.