Optimizely Named ‘Best Content Management Platform’ in 2025 MarTech Breakthrough Awards

NEW YORK, August 14, 2025 – Optimizely, the leading digital experience platform (DXP) provider, announced that it has been named the “Best Overall Web Content Management Solution” in the 8th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.

Optimizely’s CMS was selected for its intuitive user experience, robust flexibility, and continuous innovation that helps marketers deliver content-rich digital experiences at scale. Built for the realities of modern content orchestration, Optimizely’s CMS combines a seamless AI-powered experience, enabling marketers to create faster and deliver digital experiences that matter.

In the last year, Optimizely’s CMS has achieved HIPAA-readiness across both PaaS and SaaS offerings, and received recognition across the industry for its impact and innovation. Most notably, Optimizely was named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025, with the highest possible marks in the content model, taxonomy, and search; and digital workflows, versioning, and collaboration capabilities criteria. The report noted that Optimizely “lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery.”

“AI is fundamentally changing how content is discovered, and GEO is quickly becoming essential for brands that want to stay visible,” said Rupali Jain, Chief Product Officer at Optimizely. “We know marketers are being asked to do more across more channels, often with fewer resources. That’s why we’ve built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we’re solving these problems through a powerful and easy-to-use CMS.”

To continue equipping marketers with the tools they need to succeed, Optimizely recently announced GEO-ready CMS features that help brands prepare for the next wave of AI discovery. This move reflects the company’s commitment to keeping customers ready for what’s next as digital experiences increasingly serve two audiences – humans and machines.

Optimizely’s CMS is a core pillar of Optimizely One, the company’s fully integrated DXP that unifies content, commerce, experimentation, and AI. Customers can experience the platform firsthand at Opticon, which kicks off in New York City on September 10, followed by London (September 30) and a virtual experience (October 21). To view the full agenda or register, visit: https://www.optimizely.com/opticon

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success across a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, AdTech, SalesTech, analytics, content, and mobile marketing.

To learn more about Optimizely’s award-winning CMS, visit: https://www.optimizely.com/products/content-management/

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