The world of b2b commerce is evolving at an unprecedented pace. The rise of AI and the demand for hyper-personalized experiences require a new approach—one that balances future-forward vision with practical, in-platform execution. In this two-part series, Optimizely's leading product experts will guide you through the next era of commerce. You'll explore the transformative power of agentic AI and learn how we're applying AI our Configured Commerce solution for manufactures and distributors today.
Episode 1: Building for an agentic future
Generative AI isn’t just a tool—it’s a teammate. In this forward-looking session, we’ll explore how agentic systems are poised to revolutionize digital commerce. From autonomous merchandising to dynamic pricing and personalized promotions, AI agents are taking on operational tasks once owned by human teams. Learn how to design for this future today—reimagining workflows, decision-making, and customer experience for an AI-first world.
What You'll Learn:
- The meaning of agentic AI in a commerce context.
- Real-world examples of tasks AI agents can automate now.
- Actionable steps to prepare your business for the AI-driven shift.
Episode 2: AI in commerce best practices workshop
Ready to get more from your e-commerce platform? Join this hands-on workshop to learn practical strategies and expert-backed tips for optimizing every corner of your commerce experience with AI.
What You'll Learn:
- A simple diagnostic tool designed to cut through the hype and help B2B leaders confidently start their AI journey.
- How to leverage AI capabilities specifically within Optimizely's Configured Commerce platform.
