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The Big Benefits of Retail Experimentation

How retailers leverage experimentation to deepen their customer understanding

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To adapt to the rapid changes in customer expectations, retailers need a firm understanding of their customers’ needs, desires, and behavior to react accordingly. 

Learn how experimentation provides retailers the quick insights they need to make better decisions and deliver relevant content to their customers. 

Read this ebook to explore how experimentation provides leading retailers with a competitive edge to better serve their customers and drive greater business outcomes.  

This ebook includes:  

  • An introduction to experimentation  
  • Customer stories from retailers that gained valuable insights from easy and fast-paced experimentation 
  • Key results from retailers that improved their information capture, conversion rates and revenue with experimentation  
  • A brief explanation of Optimizely’s digital experience platform (DXP)