Netcel Ltd.

Netcel – The UK’s #1 Optimizely Partner

Netcel is the UK’s leading Optimizely consultancy, trusted by organisations across a wide range of sectors to unlock the full potential of the Optimizely ecosystem.

As an Optimizely Platinum Solution Partner, we combine strategic insight, technical expertise, and data-driven optimisation to create websites that transform digital experiences and deliver measurable results.

With over 20 years of experience across Optimizely CMS, Commerce, Experimentation, and Opal AI, we design, build, and optimise digital experiences that inspire and drive demonstrable return on investment.

Why choose Netcel

Unmatched experience

More than 20 UK companies trust Netcel as their Optimizely partner – the largest portfolio of Optimizely clients in the country.

Certified excellence

Our team includes the most OMVPs (Optimizely Most Valuable Professionals) of any UK partner and holds 25+ global certifications across Optimizely products, ensuring unmatched platform knowledge and technical capability.

100% Optimizely Focus

We work exclusively with Optimizely. One platform. One mission. Exceptional results for our clients.

Award-winning delivery

Recognised year after year for innovation and excellence:

• 2025 – Optimizely Immersive Experience Award (with Mace)
• 2024 – Optimizely UK Solution Partner of the Year
• 2023 & 2022 – Optimizely Customer Choice Awards
• 2021 – Optimizely DXP Partner of the Year

What we do best

Digital strategy & architecture: Designing future-ready strategies and technology foundations for long-term success.

Data-activated experiences: Turning insights into personalised journeys that boost engagement and conversions.

Platform engineering & integration: Building secure, flexible and scalable platforms that evolve with your business to support long-term digital growth.

AI-enabled marketing operations: Enabling teams to harness Opal AI to automate workflows, optimise content operations, and scale efficiency without complexity.

Partnering for long-term success: Our strategists, technologists, and creative thinkers work as an extension of your team - helping you move faster and achieve lasting impact.

Smarter experiences. Stronger outcomes. Shape your future with Optimizely.

Get in touch with Tom Denbigh at +44 20 3743 0101 or email hello@netcel.com to discover how Netcel can help you succeed using Optimizely.