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Analytics
Analytics to power your digital growth
Get trustworthy insights to optimize every digital experience and prove your impact.
Experimentation analytics
Run your tests against the business metrics that matter most.
Product and web analytics
Get deep insights into product/website usage and user behavior.
Customer journey analytics
See the entire customer journey (across all channels).
Business intelligence
Give your team self-service access to meaningful insights.
Entdecken Sie die Funktionen unserer Warehouse-nativen Analytik
Was uns auszeichnet
Warehouse-native
Seamless integration with your data warehouse
Integrate directly and securely with your existing data warehouse, eliminating the need for data duplication or complex ETL processes.
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Be operational in hours with pre-built connectors to popular data warehouses (Snowflake, Google BigQuery, Amazon Redshift, Databricks).
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Easily access all business context in your data warehouse for tying analytics to business outcomes.
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Trust in numbers with a single analytics tool working off the single source of truth in your warehouse.
Build custom metrics
Create and customize a range of metric types to track, measure, and analyze outcomes in detail.
- Select from built-in metric templates: Conversion Metrics (track user actions), Numeric Aggregations (sum or average values), and Calculated Metrics (combine multiple metrics for more complex insights).
- Define metrics like revenue, page load time, or return rate, with the flexibility to sum, average, and aggregate values.
- Write formulas to create custom metrics, with basic arithmetic operations to calculate complex data, such as total realized revenue from various sources.
Flexible data model
Tailor to your unique business, regardless of scale
Apply powerful-yet-flexible querying and data modeling capabilities to mirror your business structure and scale.
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Directly reflect the relational model in your warehouse, without needing complex mapping or re-modeling.
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Easily express analytical computations of any complexity with a lightweight, UI- and annotations-driven modeling interface.
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Achieve the best cost/performance ratios at high event volumes with advanced sampling and auto-materialization algorithms.
Advanced analytics
Cutting-edge data science and AI
Employ advanced statistics and AI models for sophisticated analyses.
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Use the renowned Optimizely Stats Engine with metrics on data in the data warehouse.
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Leverage Optimizely Opal AI for system-generated insights and automation.
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Tailor your analysis by choosing from a variety of models available out of the box.
Erstellung
Erstellen Sie Ihren gesamten Content an einem zentralen Ort, an dem auch die kooperative Ideenfindung stattfindet: Weisen Sie für eine schnellere Content-Erstellung und -Freigabe Workflow-Schritte zu. Hinterlassen Sie Anmerkungen, Kommentare und @-Mentions direkt in den Rich-Text-Editoren und ergänzen Sie die Content-Produktion mit modernen Features wie KI-generiertem Text und Bildern sowie SEO-Vorschlägen.
- KI-gestützte Content-Erstellung und -Optimierung
- Flexible Workflows
- Multi-Format-Editoren und Live-Web-Proofing
Entdecken Sie die Vorteile
On-the-fly-Untersuchungen
Sparen Sie Stunden bei der manuellen Datenanalyse, indem Sie schnell kohortenspezifische Erkenntnisse gewinnen, ohne auf kostspielige oder benutzerdefinierte Datenabfragen angewiesen zu sein.
Datenkonsistenz
Stellen Sie die Zuverlässigkeit Ihrer Daten sicher und vermeiden Sie Diskrepanzen, indem Sie die vertrauenswürdige Datenquelle Ihres Unternehmens für das Experimentieren und die Analyse nutzen.
Sichere und geschützte Daten
Behalten Sie die volle Kontrolle über den Speicherort Ihrer Daten, indem Sie sie intern aufbewahren. So werden rechtliche Bedenken ausgeräumt und Sie können mehr experimentieren, ohne sensible Informationen zu verschieben.
Warehouse-native Statistiken
Nutzen Sie Daten aus allen digitalen Kanälen, einschließlich E-Mail und CRM, um mit der Stats Engine von Optimizely tiefgreifende Analysen zum Experimentieren durchzuführen.
This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.
Tapestry
We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.
Chewy
This is the holy grail of visualization that a lot of analytics tools don't have. This is awesome, especially if you can show the difference [in journeys] between different variants and your test vs. control groups. This is something we have never had. It's a very heavy lift and will save a lot of operation time from my analytics team.
Cox Automotive
