Zuko AnalyticsPublisher: Zuko Category: Analytics & customer intelligence Compatibility: Web Experimentation
Optimize your web forms and checkouts
Zuko is a form analytics platform that tells you when, where and why your potential customers are dropping out of your web forms and checkouts and not coming back. The platform integrates with Optimizely to enhance your experiments; push the variants into Zuko to understand how user behaviour differs at a granular field level. Advanced features allow you to further segment the data by custom attributes: Geography, Source, Product, Campaign + many more. Utilize the insight generated to optimize your forms and maximize your conversion rates.
Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through testing changes to fields highlighted to us through Zuko as ‘sticking points’.Steve TarbardOwner, Beyondclicks.co.uk