Free 5-Day Live Cohort • Healthcare edition • 50 Seats Only
Build AI agents that make healthcare marketing faster, compliant, and more effective
Opal U is a live 5-day cohort exclusively for senior marketing and digital leaders in healthcare. In five days, you'll build three AI agents tailord to your industry, including a HIPAA-compliant content governance agent, earn your AI expert certification, and save 10+ hours a week.
100% free. No credit card. No upsells.
2,500 professionals trained
Betrodd av over 9000 virksomheter og millioner av fornøyde kunder
Healthcare marketing is uniquely complex
We know because our customers have told us that Healthcare marketing and patient journeys are complex, difficult to manage, easy to get wrong and can lead to very poor patent experiences. This cohort is built for the reality you operate in.
- HIPAA compliance slows everything: Manual review cycles delay content updates and increase regulatory risk. You need governance built into the workflow — not added as a separate gate after the fact.
- Patient journeys are often built around departments, not intent: Generic digital experiences cause confusion, misdirected appointments, and poor HCAHPS scores. Patients drop off before they book their appointments
- Clinical content governance is a bottleneck: No single system for approvals, versions, and audit history means one wrong update can create significant regulatory exposure.
The common thread? Content operations, patient experience, and managing compliance. In five days, you'll build AI agents that tackle these problems directly — saving time, cutting risk, and scaling what works.
Meet your coach
I've trained 2,500+ marketing professionals across industries, and now I'm bringing that expertise to healthcare — with agents and use cases built specifically for the compliance, patient experience, and content governance challenges your team faces every day.
What I care about: Creating a safe and fun space to learn that allows you to ship incredibly useful AI agents that change your career!
- 20% of graduates secure promotions or new jobs
- Trained 2,500+ marketing professionals
- Built enterprise training for KAYAK, Xero, HubSpot and Klaviyo
- Former marketing agency owner and growth lead at four acquired startups
What you'll build in 5 days
No theory. No fluff. Just 3 working agents that save you real time starting Monday morning.
Agent #1
our first agent automates compliance review of regulated marketing content — flagging HIPAA risks, missing disclaimers, and approval gaps before anything goes live. Most students save 3–5 hours per week with this one alone.
Example: Submit a campaign draft, get a risk-flagged compliance report with required edits highlighted, then route it automatically to the right clinical approver.
Agent #2
An AEO/GEO Content Visibility Audit Agent that surfaces discoverability gaps, outdated content, and structured content opportunities. Patients find medical information differently now and capturing the right intent signals is non-negotiable.
Example: An agent that audits your site content, maps it to patient intent signals, and delivers a prioritised CMS migration brief, ready for your web team Monday.
Agent #3
Your custom agent tailored to YOUR biggest bottleneck. This is what you'll demo on Friday and take
back to your team.
Example: Patient journey drop-off analyser, appointment scheduling content optimiser, or HCAHPS improvement content agent.
AND IT DOESN'T STOP THERE
Agent #3 is entirely yours.
The three use cases give you a strong foundation. But every health system has a different bottleneck, whether that's clinical content approval, appointment funnel drop-off, or multi-department publishing. On Day 4, you'll build the agent that solves yours specifically. You'll demo it on Friday. Your team will use it on Monday.
Your 5-day journey
1 hour live per day + 1 hour building. That's it.
-
Ideate & prioritize
Map your biggest operational bottlenecks and decide what to automate first, whether that's HIPAA content review, patient journey orchestration, or clinical publishing workflows. -
Prompt engineering that actually works
Learn five techniques for high-quality outputs and build your first agent: the Regulated Content Compliance Agent. -
Planning + context
Feed your brand guidelines, clinical standards, and regulatory requirements into agents. Build your CMS Modernisation Workflow Agent. -
Tools + evaluations
Connect agents to real data and compliance systems. Set up quality checks. Build your custom bottleneck-solving agent. -
Demo day 🎉
Show off your builds alongside peers from across the healthcare industry. Join the graduate community with ongoing weekly office hours.
Is this for you?
You don't need to be technical. If you can write an email, you can build an AI agent.
PERFECT FOR YOU IF...
- You're a senior marketing, content, digital, or patient experience leader at a hospital, health system, or healthcare organisation
- You're expected to move faster on content while keeping clinical accuracy and HIPAA compliance intact
- You want to build real AI tools, not just attend another webinar
- You can commit to five days of focused, hands-on work
NOT FOR YOU IF...
- You're looking for theory without execution
- You want a badge without building anything
- You can't commit to the live sessions
- You're in the early stages of your career (this is built for senior leaders)
Become a certified AI expert
Join the waitlist, cohorts kick off every Monday. Walk out with 3 agents that save you 10+ hours every week!
✓ 50 Seats Only
Frequently asked questions
While Opal is built by Optimizely and our customers get priority access, this cohort is open to any senior marketer. You'll learn principles and techniques that work with any AI platform.
The cohort runs for 5 days, with live sessions daily from 1-2pm ET. We recommend setting aside an additional hour for building your agents. Total: 2 hours/day for 5 days.
None. This is built for marketing and digital leaders, not developers. If you can write an email, you can build
an agent.
Yes. 100% free. No credit card required. No upsells. We're making a bet that if we teach you to build great AI agents, you'll see the value of the Optimizely platform. That's it.
Yes. This cohort is designed exclusively for healthcare leaders. The agents you build, the use cases covered, and the peer cohort are all tailored to the healthcare context - including HIPAA compliance, clinical content workflows, and patient journey optimisation.
You keep your agents, receive free Opal credits, earn your AI expert certification, and join the graduate
community with ongoing weekly office hours.
Senior marketing, digital, and patient experience leaders from across the healthcare industry - including hospitals, health systems, and healthcare technology companies. The cohort is capped at 50 participants to keep sessions focused and interactive.
Ready to build AI agents that make healthcare marketing faster, compliant, and more effective?
Opal U by Optimizely • 100% free • Healthcare Edition