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Agents in the Mix: How the very best marketing teams operate

The marketing org chart got a little weird (in a good way), and here's where you get to see what good looks like in practice. 
 
You’ll learn: 
- How to get more, high-quality output (and less of the revision tax) 
- Which AI agents are actually worth building into your workflow 
- Where AI can benefit every single team in your marketing department 

jun
9

9, juni, 2026

Online event

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Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

Høydepunkter fra eventet

  • Do more of the work that actually matters: Agents handle the repetitive and time-consuming tasks so your team can focus on the good stuff
  • Better output, not just more of it: Speed without quality is just noise – see how teams are raising the bar on what they ship, not just how fast they ship it
  • Walk away with a plan, not just inspiration: Every session is built around what you can start doing next week (not what might be possible in five years)
  • Meet the marketers already doing it: Practitioners who’ve added agents to the mix and are seeing the difference in their results, campaigns, and day-to-day

Things have changed in marketing teams. While marketers are still running the show, agents are now in the briefing, behind the scenes, and handling the work that used to eat everyone’s week.

High-quality output, better campaigns, and a marketing department that can now really bring the magic.

Agents in the Mix is built for marketers actually doing the work; the ones creating, distributing, optimizing, analyzing, and operating. Every session comes with demos of real agents (no dev required), and real practitioners sharing what’s working right now.

Foredragsholdere

Laura Perez Riau
Laura Perez Riau
Senior Campaign Marketing Manager, Optimizely
Phil Yates
Phil Yates
Senior Director, Solution Architecture, Optimizely

Agenda

3:00 p.m.-3:20 p.m.
The AI adoption gap: An honest take from a marketing leader
Everyone’s talking about AI transformation, but not many are talking about why most of it isn’t working yet. Tara Corey, SVP Marketing at Optimizely, opens with a clear-eyed look at where marketing teams are actually stuck – and what’s separating the teams making progress from the ones still in pilot mode.
3:20 p.m.-3:40 p.m.
Create: From brief to brilliance (without the workshop tax
Cool, you generated content. Now what? Leah and Laura walk through what it takes to go from AI output to something that’s *actually* worth shipping - covering content creation and ABM at scale, and the agents that cut the revision cycle without cutting corners on quality.
Laura Perez Riau
Laura Perez Riau
3:20 p.m.-3:40 p.m.
Distribute: Create once, make it relevant everywhere
Ali shows how product marketing gets more from everything it produces, using a content adaption agent, page creation agent, and GA4 reporting to make the same asset do real work across channels, audiences, and key brand moments.
3:20 p.m.-3:40 p.m.
Optimize: From gut feel to full experimentation lifecycle
Phil walks through the end-to-end testing journey – from hypothesis to variation builder to results – showing what a proper experimentation workflow looks like when agents are handling the heavy lifting
Phil Yates
Phil Yates
3:20 p.m.-3:40 p.m.
Analyze: Making data a part of everyone’s day-to-day
Cesco and a special guest from Conductor show how SEO, GEO, AEO (and all the other EO) insights stop living in one person’s dashboard and start informing the whole team – with agents and tools that democratize access to what’s actually happening.
3:20 p.m.-3:40 p.m.
Adopt: From exploring to executing (finally)
Julia Maguire on the last mile – the part where AI either gets embedded into how your team works... or quietly gets abandoned. Covering workflow agents with human-in-the-loop design, and the benefits of your AI platform operating across other platforms your team already lives in.
3:40 p.m.-4:00 p.m.
1:1 personalization at scale – and how you know if it’s working (or not)
Michiel demos a new generation of personalization that marketing teams can (and should) adopt. An approach behind 8,000 personalized pages that made prospects ask “wait, how did you know that?”. Because getting personalization to scale isn’t just about making a lot of pages fast, it’s about making them good enough that they land.