Since companies want to hit the bullseye in their marketing campaigns, they leverage experiments for audience targeting. How do they help?
Feature flags slowly roll out a feature and are extremely helpful when used in a continuous integration and continuous delivery environment.
Sharing what we’ve learned after several major projects of our own, we have some tips for you to leverage so you can implement strategies of your own.
You might think you want a tomato, but you really want so much more.
Personalization has been the holy grail since the internet first became a commercial enterprise as a tool for optimal customer experience. It has also historically been difficult to have the right data, to have enough data and to utilize the data in a way that benefits the customer as opposed to annoys them. Just because
We’ll show you how to craft great hypotheses, how they fit into your experiment planning and what differentiates a strong hypothesis from a weak one.
