Meet Optimizely at DMEXCO 2025 on September 17–18
Make the Most of Your DMEXCO Experience – Visit Us at Booth C-030!
Talk to our digital experts and discover how to optimize your entire marketing lifecycle. Be inspired by our innovative solutions and learn how your team can create content faster, test new ideas more effectively, and deliver exceptional experiences.
Don’t miss our masterclasses, where we’ll share practical insights and forward-thinking strategies shaping the future of digital marketing.
And the best part: you'll get to explore innovative technology and leave with a special gift.
sep., 17, 2025
Koelnmesse
Cologne, Germany
Hosted by:
Make sure to pencil down our masterclasses:
The importance of email marketing – today & in the future on Day 1
With the rise of AI, especially for search, user behavior is shifting dramatically. More and more people get their answers directly from an AI – without ever clicking through to a website. The result: Traditional website traffic is declining. Re-engaging customers is getting costly. Getting eyes on your content is getting more difficult.
So, what now?
Join this masterclass to get insights into why today it’s more important than ever to fully leverage your owned channels to maximize customer lifetime value. No matter if you’re just getting started with email marketing or are looking for a broad owned channel strategy – you’ll walk away with ideas you can start implementing today to make sure your customers don’t just stay one-time buyers, but turn into loyal fans.
On 17.9.2025, Masterclass room 7D, Hall 7, World of Commerce – 1:00 pm to 1:30 pm
How to Build an AI-Driven Personalization Playbook on Day 2
Personalization has always been the promise. AI agents are how we finally deliver it.
In this keynote, Mårten Bokedal reveals how AI agents are transforming personalization from a manual, rules-based effort into a self-improving system that scales with every interaction. Drawing from real-world examples and emerging trends, he’ll show how marketers and product teams can harness AI to build a new kind of personalization playbook—one built for relevance, speed, and scale.
Key takeaways include:
- Why personalization has stalled—and how AI agents unlock a new level of automation and performance
- How to structure your personalization flywheel: combining data, content, decisioning, and activation
- Use cases for contextual bandits, LLM-aware experiences, and agent-assisted optimization
- How traffic from ChatGPT and other AI interfaces changes discovery—and what that means for your web experience
This is personalization reimagined—not just powered by AI, but orchestrated by it.
On 18.9.2025, Masterclass room 6B, Hall 6, World of Tech – 11:30 am to 12:00 am
Want a first impression of our event? Watch the video below to see what the Optimizely presence looked like in 2024!
Koelnmesse
Messeplatz 1, Cologne, 50679, Germany