How to leverage AI without losing the human touch

The Royal Mint’s Group Technology Director shares how they modernized a centuries-old institution with a digital-first strategy. From rebuilding IT and launching new business lines to delivering personalized customer journeys, the team leveraged Optimizely to drive transformation and growth across commerce, content, and experimentation.

• Go from legacy IT to a modern, cloud-based tech stack

• Diversify into bullion, jewellery, and sustainable metals

• Create a unified customer journeys across six business lines

• Get 20%+ lift in conversion, 50% increase in subscriptions

• Use Optimizely to power experimentation, personalization, and performance