New York Roadshow
Experience what’s next for digital at the Optimizely Roadshow 2026, coming directly to you in New York for a special hands-on event.
Wondering how the best teams accelerate their marketing from start to finish? Go behind the scenes with the experts who built Optimizely One and the leaders putting it to work.
apr
16
16, apr., 2026
Convene 555 Broadway
New York, NY
Hosted by:
Høydepunkter fra eventet
- Customer stories
- Leadership vision
- Community connection
- Hands-on product time
You'll see firsthand how Opal empowers teams to move with speed and scale across content, experimentation, personalization, and commerce. Ideal for digital leaders, marketers, and product developers who want to connect with peers and get ahead.
Foredragsholdere
Lindsay Shookus
Legendary Saturday Night Live Producer
Lisa Scrofani
Assistant Director of Digital Content Strategy, Quinnipiac University
Kelly Jenkins
Director of Testing & Optimization, L'Oreal
Josh Holt
Senior Product Manager, Experimentation, Optimizely
Trevor Pope
Senior Director, Solution Architecture, Optimizely
Audrey Hungerman
Customer Success Manager, Optimizely
Agenda
10:30 a.m.-12:00 p.m.
[Customers only] The AI Playbook: Identifying High- Impact AI Use Cases
Most teams can brainstorm dozens of AI ideas in minutes. The hard part is choosing the fewthat will actually move the needle. In this 90-minute practical session, you will learn how to identify, define, and prioritize AI use cases that improve marketing productivity and unlock measurable growth. You will learn how to:
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
12:00 p.m.-1:00 p.m.
Lunch & Registration
Check in & get settled for an afternoon of insights.
1:00 p.m.-1:45 p.m.
Late Night Lessons in Leadership
The ability to think through challenges is essential for any leader, changemaker, or impact player. It’s something award-winning TV producer Lindsay Shookus is no stranger to, having dealt with the pressure cooker of producing live TV for two decades. As she learned early on in her career, anything and everything can go wrong at a moment’s notice. But rather than running from the fire, she always found that running into it enabled her to think on her feet and tap into creative problem solving.
Lindsay Shookus
1:45 p.m.-2:05 p.m.
The Work We Dreamed of: An AI Builder's Perspective
Get reintroduced to the agent orchestration platform for marketers.
2:05 p.m.-2:15 p.m.
Break
2:15 p.m.-2:50 p.m.
Unlock the AI Potential
See in action how Opal is helping marketers with:
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
2:50 p.m.-3:10 p.m.
Break
3:10 p.m.-3:45 p.m.
Breakout Sessions - Learn From Your Peers
Choose your adventure:
Real Impact, Real Fast: QuinniPiac UniVersity's Journey with Optimizely Content Operation
Modern marketing teams face a dilemma: the demand for more content versus the limits of team capacity. This pressure creates roadblocks that slow down your entire content lifecycle. See how Optimizely's integrated platform streamlines everything from planning to delivery, empowering your team to achieve incredible, measurable results and make 2026 the year your website outperforms even leadership's expectations.
Experience Optimization With L'Oreal
Modern marketing teams face a dilemma: the demand for more content versus the limits of team capacity. This pressure creates roadblocks that slow down your entire content lifecycle. See how Optimizely's integrated platform streamlines everything from planning to delivery, empowering your team to achieve incredible, measurable results and make 2026 the year your website outperforms even leadership's expectations.
Experience Optimization With L'Oreal
AMA(i): A safe space for asking your burning AI questions
In the rapidly evolving world of Artificial Intelligence, it's natural to have questions – from foundational concepts to practical applications and ethical considerations. This interactive 30-minute AMA (Ask Me Anything) session provides a judgment-free zone for you to bring all your burning AI questions to the table. Whether you're curious about how AI impacts your daily work, its future implications, or simply want to demystify complex AI jargon, this is your opportunity to get clear, concise answers.
Smarter, faster Commerce
Industry experts share how they’ve leveraged AI and eCommerce innovation to drive efficiency and growth this past year.
In the rapidly evolving world of Artificial Intelligence, it's natural to have questions – from foundational concepts to practical applications and ethical considerations. This interactive 30-minute AMA (Ask Me Anything) session provides a judgment-free zone for you to bring all your burning AI questions to the table. Whether you're curious about how AI impacts your daily work, its future implications, or simply want to demystify complex AI jargon, this is your opportunity to get clear, concise answers.
Smarter, faster Commerce
Industry experts share how they’ve leveraged AI and eCommerce innovation to drive efficiency and growth this past year.
Lisa Scrofani
Kelly Jenkins
3:45 p.m.-3:55 p.m.
Transition Break
3:55 p.m.-4:30 p.m.
Product Workshops
Get hands on:
GEO just blew up your content ops. Here's your new model.
GEO just changed everything in content operations. Old playbook? Toss it. AI impacts your entire content lifecycle: Build structured content, design AI-powered workflows, maximize content reuse, optimize for AI Search and overviews, and craft experiences for humans and AI. See how Optimizely marketers leverage AI in content ops for GEO. Stay ahead.
GEO just changed everything in content operations. Old playbook? Toss it. AI impacts your entire content lifecycle: Build structured content, design AI-powered workflows, maximize content reuse, optimize for AI Search and overviews, and craft experiences for humans and AI. See how Optimizely marketers leverage AI in content ops for GEO. Stay ahead.
Experimentation agents in action + Platform innovations
How to use agents across your experimentation platform (both FX and WebX) from ideation to insight.
How to use agents across your experimentation platform (both FX and WebX) from ideation to insight.
The B2B AI Checklist
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
4:30 p.m.-5:30 p.m.
Happy Hour
Grow your network over bites and sips.
6:00 p.m.
After Hours Partner Industry Meet-ups
Looking to continue your networking? Join our Optimizely partners for industry focused meet-ups! Connect with your Optimizely representative for details.
Rightpoint + Coveo: B2B
Merkle: Consumer Markets
Altudo: Regulated industries
Merkle: Consumer Markets
Altudo: Regulated industries
Convene 555 Broadway
555 Broadway, New York, NY, 10012