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Optimizely Roadshow Munich

Ready to elevate your digital game with AI? Join us for the first AI-focused Optimizely Roadshow in Munich, featuring Opal! You're invited to be part of an exclusive event designed to equip you with the AI-powered insights and strategies you need to conquer today's digital landscape. This is your opportunity to experience what Opal's cutting-edge technology is capable of.

Connect with industry leaders, learn from Optimizely experts, and discover how Opal helps you craft AI-accelerated digital experiences that truly resonate and drive growth. Registration is now open — secure your place and be part of a community that’s shaping the future of AI-powered marketing.

nov
20

nov., 20, 2025

überlab

Munich, Germany

Hosted by:

Reserve your spot

Land
Delstaten
I’d like to attend the Personalization Workshop from 10:30 to 12:00
Provins

Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

Why Register early?

  • Be First in Line: Guarantee your spot before the event fills up.
  • Experience AI in Action: See how Opal, the intelligence behind Optimizely One, transforms workflows and accelerates your digital strategy.
  • Future-Proof Your Strategy: Get a head start on understanding the trends shaping the future of digital experience.
  • Work Smarter, Not Harder: Discover how to streamline planning, automate tasks, and optimize content with AI at your side.
  • Gain Real-World Insights: Hear success stories and best practices from leading brands like Robinson Club GmbH, House of Communication, and other forward-thinking industries.
  • Connect & Collaborate: Network with peers, industry leaders, and Optimizely experts driving digital innovation forward.

Who Should Join Us?

If you're a marketing leader, digital strategist, content creator, e-commerce manager, or anyone passionate about optimizing digital experiences, this event is for you!

Event Details

  • Location: überlab. House of Communications Munich
  • Date: November 20
  • Time: Walk-in from 10:00 AM | Workshop Starting at 10:30 AM

Ready to dive in? Register now and be part of the future of digital experience!

Watch the video below to see what awaits you at the Optimizely Roadshow in Munich.

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Agenda

10:00 a.m.-10:30 a.m.
Walk-in & registration
10:30 a.m.-12:00 p.m.
Workshop: Building a Personalisation Playbook
12:00 p.m.-1:00 p.m.
Welcome & registration with lunch
1:00 p.m.-1:05 p.m.
Welcome (Optimizely & Partner)
1:05 p.m.-1:30 p.m.
The Future of Marketing: Navigating Growth with Optimizely's AI-Powered Platform
1:30 p.m.-2:15 p.m.
The Integrated DXP: Unlocking Hyper-Personalization: Orchestrating Relevance, Speed, and Scale with Optimizely's AI Agents
2:15 p.m.-2:45 p.m.
Break
2:45 p.m.-3:05 p.m.
The AI Experimenter's Playbook: Lessons from the Opal Frontier Moving Beyond Basic Copy Testing to Intelligent Page Architecture, Comparative Analysis, and Behavioral Insights
Michael Richter
Michael Richter
3:05 p.m.-3:30 p.m.
The Economics of Originality – Creative Customer Journey and User Experience in the Age of AI
Volker Petzsch-Kunze
Volker Petzsch-Kunze
3:30 p.m.-3:50 p.m.
The importance of email marketing – today & in the future
Felix Glahn
Felix Glahn
3:50 p.m.-4:20 p.m.
Panel Discussion (TBD)
4:20 p.m.-5:30 p.m.
Networking over drinks

überlab

August-Everding-Str. 25, Munich, 81671, Germany

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