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Optimizely Roadshow Munich

Ready to elevate your digital game with AI? Join us for the first AI-focused Optimizely Roadshow in Munich, featuring Opal! You're invited to be part of an exclusive event designed to equip you with the AI-powered insights and strategies you need to conquer today's digital landscape. This is your opportunity to experience what Opal's cutting-edge technology is capable of.

Connect with industry leaders, learn from Optimizely experts, and discover how Opal helps you craft AI-accelerated digital experiences that truly resonate and drive growth. Registration is now open — secure your place and be part of a community that’s shaping the future of AI-powered marketing.

nov
20

20, nov., 2025

überlab

Munich, Germany

Hosted by:

Optimizely
Optimizely

Reserve your spot

Land
Delstaten
I’d like to attend the Personalization Workshop from 10:30 to 12:00
Provins

Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

Optimizely lagrer og behandler personopplysningene dine som beskrevet i vår personvernerklæring. Du kan når som helst melde deg ut.

What You'll Experience:

  • The Future of Marketing: Navigating Growth with Optimizely's AI-Powered Platform: Explore the strategic shifts driven by AI and how Optimizely's integrated platform helps you stay ahead.

  • The Integrated DXP: Unlocking Hyper-Personalization: Orchestrating Relevance, Speed, and Scale with Optimizely's AI Agents: Dive deep into how Opal's AI agents enable hyper-personalization across your digital touchpoints.

  • Customer Best Practices: Gain insights directly from industry leaders who are driving real-world success with Optimizely’s solutions, followed by an engaging and interactive panel discussion.

  • Networking: Connect with peers, industry leaders, and Optimizely experts driving digital innovation forward.

Who Should Join Us?

If you're a marketing leader, digital strategist, content creator, e-commerce manager, or anyone passionate about optimizing digital experiences, this event is for you!

Event Details

  • Location: überlab. House of Communications Munich
  • Date: November 20
  • Time: Walk-in from 10:00 AM | Workshop Starting at 10:30 AM

Ready to dive in? Register now and be part of the future of digital experience!

Watch the video below to see what awaits you at the Optimizely Roadshow in Munich.

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Agenda

10:00 a.m.-10:30 a.m.
Walk-in & registration
10:30 a.m.-12:00 p.m.
Workshop: Building a Personalisation Playbook
12:00 p.m.-1:00 p.m.
Welcome & registration with lunch
1:00 p.m.-1:05 p.m.
Welcome (Optimizely & Partner)
1:05 p.m.-1:30 p.m.
The Future of Marketing: Navigating Growth with Optimizely's AI-Powered Platform
1:30 p.m.-2:15 p.m.
The Integrated DXP: Unlocking Hyper-Personalization: Orchestrating Relevance, Speed, and Scale with Optimizely's AI Agents
2:15 p.m.-2:45 p.m.
Break
2:45 p.m.-3:05 p.m.
The AI Experimenter's Playbook: Lessons from the Opal Frontier Moving Beyond Basic Copy Testing to Intelligent Page Architecture, Comparative Analysis, and Behavioral Insights

presented by Michael Richter, Manager Conversion Optimisation and User Experience at Robinson Club GmbH

Michael Richter
Michael Richter
3:05 p.m.-3:30 p.m.
The Economics of Originality – Creative Customer Journey and User Experience in the Age of AI

presented by Volker Petzsch-Kunze, Director Strategy at Mediaplus Group

Volker Petzsch-Kunze
Volker Petzsch-Kunze
3:30 p.m.-3:50 p.m.
The importance of email marketing – today & in the future
Felix Glahn
Felix Glahn
3:50 p.m.-4:20 p.m.
Customer panel

Moderated by Jeroen Schuijt, Sales Director at Optimizely, this session will delve into real-world experiences and strategies. Discover how these industry innovators are leveraging Optimizely to drive success and transform their digital experiences.

Michael Richter
Michael Richter
Nino van Zandwijk
Nino van Zandwijk
4:20 p.m.-5:30 p.m.
Networking over drinks

überlab

August-Everding-Str. 25, Munich, 81671, Germany

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