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Where AI meets the future of experimentation
AI isn't replacing the discipline of experimentation, it's broadening the horizons of testing, for the better. More hypotheses, faster cycles, and results that make waves.
See exactly how AI fits into every stage of the journey — from ideation to iteration — through agent demos and real use cases.
See what top teams are actually doing
Discover how high-performing teams deploy agents across their current workflows
Turn AI curiosity into real capability
Build genuine AI fluency, and understand the tools, habits, and culture that make it stick
Scale insights without scaling headcount
Run more tests, surface findings faster, and close the gap between data and decision
Get a front-row seat to what's coming next
Explore the tools and agent behaviors that are already reshaping how teams test
Agenda
Here's what we're running
Hands-on sessions. Honest takes. Real frameworks. Everything here is designed to help you run better experiments, make smarter decisions, and take something back to your team the very next day.
Keynote
Experimentation x AI: Honest takes with Elena Verna
The gap between AI hype and AI reality has never been wider, and the experimentation community is feeling it. Elena Verna, one of the sharpest minds in the field shares her unfiltered view: what she's excited about, what's actually worth your attention, and what's just noise.
In this session, you'll find out:
- What this new era really means for your career, and how to stay ahead of it
- The mindset shifts teams need to make — and the ones that will hold you back
- How Elena has been navigating it herself, and what surprises her along the way
Meet our speakers
Out-of-the-box agents: See the theory in practice
The theory is in the talks, the proof is in the demos. In between each of the Test + Learn sessions, you'll be shown AI agents in action; ones that ideate, build, analyze, iterate, and more. By the end, you'll leave knowing not just what's possible, but what AI in experimentation could actually look like for your team.
Experiment Ideation Agent
Perfect for: Experimentation and CRO teams
Benefits: Analyzes webpages and images to surface experiment suggestions backed by Optimizely's proprietary data — in seconds.
Variation Development Agent
Perfect for: Developers and CRO teams
Benefits: Translates prompts into custom JS and CSS to build and edit experiment variations, no developer dependency required.
Experiment Prioritization Agent
Perfect for: Experimentation teams and growth strategists
Benefits: Scores and ranks experiment ideas using your contextual data and a framework you define.
Experiment Summary Agent
Perfect for: Analysts and programme leads
Benefits: Summarizes results in plain language, interprets performance across metrics, and recommends next steps (no manual write-up needed).
Experimentation Program Overview Agent
Perfect for: Programme leads and stakeholders
Benefits: Instant AI-powered reports on velocity, win rate, and ROI for immediate answers about programme health.