[Optimizely Content Marketing] made it a breeze to involve all parties that needed to weigh in on marketing decisions and get executive buy-in because they could see in real-time what was happening in the team, and what would come after.
Patrick BarkSafran
Orchestrate
Take control of the entire content lifecycle
Manage the entire content lifecycle in one place. Our suite of content capabilities empowers your team to plan, create, publish and deliver exceptional digital experiences—faster than ever before.
Your content command center
A purpose-built suite of tools that work together to unify the content lifecycle and accelerate time-to-market. Remove the friction from all content processes and let marketers, editors and system admins do what they do best.
Content Marketing Platform
Create exceptional content with a 6x category-leading CMP
Plan, visualize and create in one place with custom and intelligent workflows in Content Marketing Platform.
Content Management System
Publish anywhere with a best-in-class CMS
Manage content in one place—Content Management System—and power all your digital experiences seamlessly.
Enhancements
Digital Asset Management
Store and access instantly with a fully-integrated DAM
Save time, eliminate waste and govern your brand. With Digital Asset Management, easily find, use and repurpose content.
Content Recommendations
Get more out of your content with AI-generated insights
Create content that converts and make informed decisions about what to create next.
Campaign planning & execution
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting priorities so you can execute with flawless precision.
Editor-friendly publishing
Give editors the ultimate freedom to create, tailor and scale content from one place, and easily deliver adaptive digital experiences.
Hybrid CMS
Present products across all your applications, edit content and control the brand experience in one place using coupled or hybrid headless architecture.
Content orchestration
Accelerate time to market by enabling teams to create and publish content from existing workstreams. Take control of the entire content lifecycle to deliver incredible experiences.
Asset management & reuse
Compile assets in a single repository and use advanced filters and folders to find the right assets in no time. Track when and where assets are used to keep all content up-to-date.
Personalization at scale
Target content based on location, visited pages, profile properties, referrer, keywords, and more. Get to know your visitors with AI-generated insights to deliver relevant content that converts.
Top 5 reasons why customers love Optimizely
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Streamlined content creation and approval
Manage tasks, work, campaigns and content across teams for seamless collaboration. Easily align teams to plans and manage shifting priorities so you can execute with flawless precision.
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Incredible experiences made effortless
Give editors the ultimate freedom to create captivating experiences using the flexible admin interface. Manage all content in one place and power all your digital experiences seamlessly.
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Flexible architecture
Use coupled or hybrid headless architecture to compose the solution that fits your needs. Easily repurpose content across all your applications and deliver a modern omnichannel experience.
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One workspace to manage all content
Centralize where content happens and allow marketers, editors and system admins to create, publish and manage content from where they’re already working.
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Easy storage and instant access to every asset
Find, use and repurpose any image you need in no time with a single asset repository that’s easily searchable. Track who used an asset and when to know exactly how your assets are being used.
The experts agree. Named a leader by Gartner
Optimizely has been positioned highest in the Gartner Magic Quadrant for Content Marketing Platforms (CMPs) six years in a row*, and named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for four consecutive years*. See the reports below to learn more.
